The Ploy
blog

News, guides, and stories from the team building Ploy.

The Changelog

The features, improvements, and fixes we ship to Ploy, rounded up every week.

Featured stories

November 3, 20263 min read

Introducing Ployee: Ploy, right in your Slack

Ployee brings Ploy into Slack. Tag @Ployee in any thread to get answers about your site and business, run workflows, and publish from the thread.

Presenter introducing PloyDB, with a prompt to create a database.

October 1, 2026

A CMS is nice. An (agentic) database is better.

October 22, 20264 min read

Designers' favorite shaders, now on Ploy

We've added Effects to Ploy: all 30 of Paper's open-source shaders, set up for your site's colors and layout.

September 10, 20268 min read

How Clay turns original data into interactive lead magnets

Inside Clay’s 6,346-company speed-to-lead study, the agents behind it, and the practical build system Alex Lindahl uses to run faster GTM experiments.

August 26, 202613 min read

How Avoca built an AI-native ABM machine across its sales cycle

See how Avoca uses 3 AI-native ABM workflows to open accounts, turn discovery calls into business cases, and explain complex proposals.

July 9, 20268 min read

AI Web Design with Opus and Sol

The best prompt isn't a prompt. It's a picture. That and many other I've picked up building websites with AI: how to spot slop, where the models forget, why the design plan is the whole game.

July 9, 202611 min read

Migrating a production AI agent to GPT-5.6

For four months, no frontier model beat Claude Opus in our production evals. GPT-5.6 did. This is what we learned while migrating.

June 15, 20265 min read

Ploy raises $27M to turn your company's website into your hardest working employee

Ploy is generally available today, and we've raised $27M from First Round Capital and Y Combinator. A note from our CEO on why the website matters more than ever — and the AI growth team built to run it.

Guides and resources

Comparisons, how-tos, and research for growth teams.