Brand from a URL
- Webflow Campaigns
- Extracts colors, typography and voice from a URL into a reusable design system.
- Ploy
- Imports your public site and builds pages from your own components and design tokens.
Webflow Campaigns vs Ploy
Webflow Campaigns, launched October 20, 2026, makes landing pages and matching ads, starting at $2k/mo through sales. Ploy builds the same kind of pages in your brand, then shows which companies visited, drafts the follow-up and reports results across your ad networks. Plans start at $0, with visitor identification from $50/mo.
Facts checked
The verdict
As of
Both tools turn a brand URL and a brief into on-brand landing pages, including account-specific versions, and both work from AI tools over MCP. Pick Ploy if you also want to know which companies visited, have follow-up drafted for them, and see Google, Meta and Reddit ad results next to your pages, on self-serve plans from $0. Webflow Campaigns starts at $2k/mo through sales.
Webflow Campaigns is the better pick if you want to launch a Google Performance Max campaign from the same tool that builds the page.
Comparing Webflow sites rather than Campaigns? See Ploy vs Webflow.
Webflow Campaigns and Ploy, row by row
Ten things buyers ask about when they compare the two.
Published price
Webflow CampaignsStarting at $2k/mo, sold through Webflow sales; uses Webflow AI credits
PloyFree $0 with no card; Starter $50/mo; Pro $300/mo; Enterprise custom. Self-serve plans are month to month
Brand from a URL
Webflow CampaignsExtracts colors, typography and voice from a URL into a reusable design system; also accepts a design.md file
PloyImports your public site from its URL, pulls structure and design tokens into your design system, and builds pages from your own components
Brief to page
Webflow CampaignsAn agent drafts the campaign brief, then generates an editable page from it
PloyDescribe the campaign, offer or keyword and Ploy's Agent generates the page in your brand; one keyword-matched page per ad group
Account and audience pages
Webflow CampaignsVariations per persona, industry or account, each with its own URL
PloyDrafts a personalized page for each target account, with hero, proof and CTA, for you to approve
CRM
Webflow CampaignsHubSpot and Salesforce
PloyHubSpot and Attio on Pro; Salesforce on Enterprise
Visiting-company identification
Webflow CampaignsReports conversions at the account level
PloyNames the companies and likely contacts behind eligible U.S. visits on paid plans: 50 a month on Starter (preview), 1,000 a month on Pro
Follow-up
Webflow CampaignsAgent recommendations on what to change next
PloyPloybooks rank identified visitors for outreach and draft Gmail replies to form fills for review, on a schedule or a webhook
Ads
Webflow CampaignsMakes ad images and launches Google Performance Max campaigns
PloyMakes on-brand feed and story ad creative with variants, and reads spend and conversions from Meta Ads (all plans) and Google and Reddit Ads (Pro) against the pages they send traffic to
Analytics and hosting
Webflow CampaignsWebflow hosts the hub; built-in sessions and conversions tracking, off by default
PloyEvery plan includes hosting; analytics on every page. Custom domains need a paid plan (1 on Starter, 5 on Pro)
MCP for AI tools
Webflow CampaignsWebflow MCP, for building and editing campaign pages from Claude or ChatGPT
PloyPloy MCP server at ploy.ai/api/mcp, for Claude, ChatGPT, Codex and others: start chats, read workspace data, publish sites
Checked October 21, 2026 against each company's published pricing, product pages and docs. Sources are listed at the end of this page.
What both tools do
These are shared ground. Neither product has them to itself.
Brief to page
- Webflow Campaigns
- An agent drafts the brief and generates an editable page from it.
- Ploy
- Describe the campaign, offer or keyword and Ploy's Agent builds the page in your brand.
Account pages
- Webflow Campaigns
- Variations per persona, industry or account, each with its own URL.
- Ploy
- A personalized page drafted for each target account, published after you approve it.
MCP
- Webflow Campaigns
- Build and edit campaign pages from Claude or ChatGPT with Webflow MCP.
- Ploy
- Start chats, read workspace data and publish sites from Claude, ChatGPT or Codex with the Ploy MCP server.
Where they differ
What happens after the click
Webflow Campaigns covers the page, the ad and campaign reporting. Ploy also works on what comes next.
Who visited
Ploy names the companies and likely contacts behind eligible U.S. visits, including people who never filled out a form, and can look up and verify a work email. 50 identified companies a month on Starter (preview), 1,000 on Pro.
Follow-up
Ploybooks rank those visitors for outreach, draft a Gmail reply to each form fill for your review and post alerts to Slack. They run on a schedule or when a webhook fires. Gmail and Slack need a paid plan.
Search
The same workspace runs your site and blog and reads Google Search Console, so Ploy can find keywords a page already appears for and work them into the copy.
Ad results
Ploy lines up spend and conversions from Meta Ads (every plan) and Google and Reddit Ads (Pro) against the pages they send traffic to. Webflow Campaigns connects to Google Ads.
Source: Ploy docs, Ploybooks, integrations and audience, and the Webflow Help Center, checked October 21, 2026.
Published prices
Webflow CampaignsStarting at $2k/moSold through Webflow sales; uses Webflow AI credits
Ploy Free$0No card
Ploy Starter$50/mo1 custom domain, 50 identified companies a month (preview)
Ploy Pro$300/mo5 custom domains, 1,000 identified companies a month, HubSpot and Attio
Ploy EnterpriseCustomSalesforce, custom credits
Source: Webflow pricing and Ploy pricing, checked October 21, 2026. Ploy self-serve plans are month to month.
Pick the tool that matches the work you need done
Ploy
You want campaign pages without a sales call, and help with what happens after the click.
- You want to follow up with the companies your campaign brought in
- You want to start on a $0 plan, or pay $50 or $300 a month month to month
- You want to see which companies visit your pages (paid plans)
Webflow Campaigns
You run paid campaigns on Google and want pages built and ads launched from one tool.
- You want to launch Google Performance Max campaigns from the tool that builds the page
- You report pipeline in Salesforce
Webflow Campaigns and Ploy questions
- What it is
What is Webflow Campaigns?
Webflow Campaigns is a standalone Webflow product, launched October 20, 2026, for demand generation, growth and performance marketing teams. It extracts your brand from a URL, drafts a campaign brief, and generates landing pages, audience variations and matching ads. Webflow says it works alongside any CMS.
- Price
How much does Webflow Campaigns cost?
Webflow's pricing page lists Campaigns as starting at $2k/mo, sold through Webflow sales, and it uses Webflow AI credits. Ploy has a Free plan at $0, Starter at $50/mo, Pro at $300/mo and custom Enterprise pricing. Prices checked October 21, 2026.
- After launch
What does Ploy do after a campaign page is live?
On paid plans, Ploy names the companies and likely contacts behind eligible U.S. visits: 50 a month on Starter (preview) and 1,000 on Pro. Ploybooks can rank those visitors for outreach and draft Gmail replies to form fills for your review. Ploy also reads Google Search Console to work keywords into your pages, and lines up Meta, Google and Reddit Ads results against the pages they send traffic to.
- Account pages
Can both build account-based pages?
Yes. Webflow Campaigns creates variations per persona, industry or account, each with its own URL. Ploy drafts a personalized page for each target account for you to approve, and on paid plans it names the companies behind your visits: 50 a month on Starter (preview) and 1,000 a month on Pro.
- When Webflow wins
When is Webflow Campaigns the better choice?
Choose Webflow Campaigns if you want to launch a Google Performance Max campaign from the same tool that builds the page.
Sources
- Webflow pricing page (checked October 21, 2026)
- Webflow Campaigns product page (checked October 21, 2026)
- Webflow Help Center, "Get started with Campaigns" (updated October 20, 2026)
- Webflow blog, Campaigns launch post (October 20, 2026)
- CMSWire, "Webflow Campaigns Brings On-Brand Landing Pages, Ads and Analytics" (October 20, 2026)
- Ploy pricing (checked October 21, 2026)
- Ploy docs, Site Builder: import an existing website (checked October 21, 2026)
- Ploy docs, Integrations and Ploy MCP server (checked October 21, 2026)
- Ploy docs, Ploybooks (checked October 21, 2026)
- Ploy docs, Audience: Contact Tools and Visitor Identification (checked October 21, 2026)
- Ploy visitor identification (checked October 21, 2026)
- Ploy AI landing page builder (checked October 21, 2026)
- Ploy account-based marketing (checked October 21, 2026)
- Ploybook: Social Ad Asset Generation (checked October 21, 2026)
Build the page, then see who it brought in
Start on the Free plan. Import your site and have Ploy build the landing page in your brand. Paid plans add visitor identification and outreach.