The AI websitebuilderbuilt for marketers.

Tell us where you are. We’ll design from there.

Start with what you have. Point Ploy at your URL and it slurps your site — reads in your voice, design system, imagery, and components as one model. Starting fresh? Ploy co-designs a new brand with you from the ground up.

• Slurp any URL to start — never face a blank canvas
• Or co-design a fresh brand with Ploy as your creative director
• Brand system, design tokens, and a real component library — all built from you

Code with taste, built at AI speed.

Ploy’s AI does the building, guided by a team that’s spent decades crafting marketing websites — best practices, performance, and the taste that separates a good page from a generic one. Decades of craft, moving at the speed of AI.

• Shaped by the best practices and taste of an experienced team
• Built on the modern tools and libraries the best product engineers reach for
• Designed to look as good as it runs — function and finish, not one or the other

This is where it gets real.

There’s a moment a site stops being a draft and starts being real. Ploy makes that moment painless: one page or the whole thing, live and fast the second you ship — on your timeline, at your pace.

• Ship one page without moving your whole site — your current site stays put
• Live and fast everywhere the second you publish
• Bring pages over at your own pace — never all-or-nothing

Your brand evolves. So does every page.

Every site Ploy builds has its own component library and design tokens in code. As you refine your brand, Ploy learns your preferences and refactors that library across the site — so the whole thing tightens as you go, instead of drifting into one-off pages that slowly stop looking like you.

• Its own component library and design tokens — the building blocks of your brand, in code
• Every refinement teaches the system what “on-brand” means for you
• The site tightens as you go, instead of drifting into one-off pages

Your site goes live. Ploy goes to work.

While you sleep, Ploy watches your traffic, identifies your customers, counters your competitors, and ships fixes that compound week over week. The build phase ends. Grow doesn’t.

• Watch traffic, SEO regressions, AEO citations, and competitor pages — continuously
• Identify the companies and in-market accounts behind anonymous visits
• Ship overnight refreshes, ABM variants, and counter-pages — then report back to your stack

Your SEO toolkit, built in.

The research, tracking, and on-page checks that usually mean a separate subscription — already inside Ploy.

• Keyword research and search-volume data, built in
• Rank tracking and competitor term lookups, on demand
• On-page SEO scoring on every draft Ploy ships

Built to get cited by AI.

See where AI search mentions you, where you’re missing, and ship pages formatted to be quoted.

• See where your site is cited in AI search — and for which prompts
• Spot the queries you’re losing and the competitors winning them
• AEO-formatted schema baked into every page Ploy ships

Analytics that doesn’t miss.

Server-side and client-side capture on every page — and Ploy reads the numbers right alongside you.

• Server-side traffic capture that ad-blockers can’t drop
• Client-side analytics with heatmaps and click-level events
• Ploy builds dashboards on demand and answers any data question in plain English

Forms wired to your pipeline.

Native capture or your existing embeds, landing straight in your CRM with no glue code.

• Native Ploy forms — lead capture, newsletter signup, contact, gated content
• Drop-in hosting for HubSpot, Marketo, and other third-party form embeds
• Submissions land in your CRM (Attio, HubSpot) the moment they come in

Words in your brand voice.

CRO-aware copy tuned to how your site already sounds — from headlines down to microcopy.

• CRO-aware copy tuned to the voice of your existing site
• Drafted to match how your brand already sounds, page after page
• Headlines, ad copy, email, microcopy — wherever the page needs words

Visuals made to match.

On-brand imagery generated from what you already own — not stock-bin lookalikes.

• On-brand asset generation that learns from the imagery you already own
• Hero images, product shots, illustrations — generated to match, not stock-bin lookalikes
• The visual layer is what makes a site pop. Ploy ships it with the page.

Bring the page to life.

The polish that separates a page that loads from one that feels alive — applied where it counts.

• Motion that carries the story, not just decorates the page
• The finesse that separates considered motion from animation for its own sake
• Polish that reads as premium, not busy

Brand-aware drafting

Point Ploy at your site and it slurps the page — capturing your real content, design system, and voice — then fills the gaps with web search. Every draft is built on what’s actually yours, so pages read on-brand from the first one.

Works while you sleep

Ploy runs in the background — watching traffic, SEO rankings, AEO citation trends, and competitor sites. Most mornings start with a short list of ploys already drafted and waiting: an SEO regression to patch, a competitor page to counter, a stale section to refresh. You review, then fire them off.

Analytics and visitor data, built in

Every page ships wired to analytics and visitor identification. Page views, traffic sources, and the companies behind anonymous visits land in one place — and Ploy reads them with you, flagging the pages worth a refresh and the companies worth a closer look.

Plugs into your stack

Notion, Google Docs, Google Sheets, Attio. Pipe briefs, drafts, and research in; pipe analytics, visitor lists, and reports back out. The copy-paste loop disappears — Ploy reads a Notion brief, builds the page, and writes results to a Sheet.