From hypothesis
to live test

Ploy is the AI marketing platform that turns every test idea into an on-brand page you can launch, measure, and improve without an engineering ticket.

Some of the brands we're lucky to ship with

  • Findem
  • Runa
  • Banyan Software
  • Hex
  • Clay
  • Avoca
  • Decent
  • Outtake

Your growth team ships every page and test

Your team owns the backlog, and Ploy can handle the build, the split, and the tracking.

  • Match every page to its traffic

    Build a landing page for each ad group, keyword, or audience on your design system, ready to review in a live preview.

  • Test against the live page

    Split traffic between the live page and a variant on the domain Ploy already serves, and keep the version that converts.

  • Track what converts

    Built-in analytics and visitor identification show which pages convert and which companies visit, and events route to GA4, Meta, and Google Ads.

Build paid pages, A/B tests, and programmatic SEO

One workspace for the pages, tests, and reporting behind your signup numbers.

A matching landing page for every ad

Give each ad group or keyword its own page so the message matches the click.

AI website builder
Works with
Clay
“With Ploy, your bottleneck is your ideas, not your ability to make it happen.”
Davide GriecoHead of Growth, Clay
Read Clay’s story
Davide Grieco, Head of Growth at Clay, in Clay’s customer story film

Each test sets up the next one

Launch a test, and Ploy calls the winner, saves what it learned, and starts your next test from that learning.

Learn more

Prompt Ploy from any chat

Connect the Ploy MCP to Claude, ChatGPT, Cursor, or another assistant, and direct your site work from anywhere.

Connect the Ploy MCP
  • Claude
  • OpenAI
  • Cursor
  • Grok
“This wasn’t a project we talked about for three months… In a matter of weeks, we have really working prototypes.”
HexPeter RyanLeads growth marketing, Hex

Go live without migrating your site

Add Ploy pages to your current domain and leave the rest of your site where it is, so you can ship this week without waiting on a migration project.

See how routing works
  • Webflow

Automate your repeat growth tests

Browse all PloyBooks

Ship your next test this week

Start free and launch your first landing page today, or get a demo and we'll walk through your funnel with you.

Get a demo

Questions growth teams ask

No. You describe the page or variant in chat, review it in a live preview, and ship it yourself. Engineers can still review or edit the code if your team wants them involved.
Tests run on pages Ploy serves. You can keep your current host and route chosen paths, like /lp or /pricing, to Ploy, then test those pages on your own domain.
A coding agent writes the page. Ploy also hosts it on your domain, records analytics and identified companies, runs the split test, routes conversion events, and reruns the work with PloyBooks.
Yes. Programmatic pages render from one template and a database table, and PloyBooks rerun page builds on demand or on a schedule.
Ploy connects to GA4, PostHog, and Search Console, syncs HubSpot and Attio on Pro, and can route conversion events to GA4, Meta, and Google Ads.
No. Your content and run data never train Ploy models, and data is encrypted in transit and at rest.
You can start free and upgrade when you need more. See the pricing page for plans and what each includes.

Don’t know where to start? Ask Ploy.