Ploybooks
Every Ploybook is a step-by-step workflow Ploy runs for you — research, drafts, design, code, publish.
Create a Homepage from Scratch
Site BuildingA lookbook-first, composition-obsessed workflow for shipping a production-ready homepage — section by section, on-brand from the first paint.
Build a Content Page
Site BuildingTwo-phase workflow for shipping content-driven pages — comparison guides, listicles, how-tos, pillar pages — with the research baked into the page.
Optimize Above-the-Fold Content
Site BuildingAudit and rewrite the most expensive section of any site — the hero a visitor sees before scrolling — then ship a fold that names one benefit and drives one action.
Conversion Copywriting
Site BuildingTurn product truth, customer language, and one conversion goal into clear page copy for homepages, landing pages, pricing, features, and About pages.
Turn a video into landing pages & newsletters
Site BuildingTurn one video, podcast, webinar, talk, transcript, or article into a matched landing page, newsletter mockup, and sendable email exports.
Publish Readiness
Site BuildingTake a Ploy site live on a custom domain the right way — a technical SEO audit, routing and redirects, robots and sitemap, then a clean greenfield or cutover go-live.
SEO & AEO Strategy System
SEO & AEOThe full APTK framework — keyword research, topic clustering, technical audits, on-page optimization, and AI-search visibility — for dedicated SEO engagements.
AEO Comparison Pages
SEO & AEOBuild vs / alternatives / best-of pages engineered to be cited by AI Overviews, Perplexity, ChatGPT, and Google SGE — using the narrow-concession framing.
GSC Keyword Optimization
SEO & AEOFind keywords already earning impressions on a page but missing from the copy — then weave them in to lift CTR and rankings. No CSV exports.
Programmatic SEO at Scale
SEO & AEOResearch, design, build, and monitor useful programmatic SEO page systems without generating thin, duplicative, or orphaned pages.
Analyse Web Traffic & Visitor Engagement
Analytics & InsightsPloy reads your traffic, visitor quality, and engagement signals — and tells you what's working, what's weak, and what to fix next.
Company Swarm
CRM & Visitor OpsTurn one high-fit visitor or named account into a coordinated, persona-tailored outreach motion — qualified, drafted, and staggered for review before a single send.
Email ICP Website Visitors
CRM & Visitor OpsRank identified visitors by ICP fit, resolve one verified contact each, and stage reviewable Gmail drafts ready to export to your CRM.
ABM Page for SDRs & AEs
Site BuildingResearch, plan, build, and verify a private account-based landing page for one named account, one buyer, and one clear sales next step.
Make your website agent-ready with WebMCP
Site BuildingExpose selected website actions to compatible AI assistants through WebMCP while preserving your existing interface, permissions, and application logic.
Post-Discovery Business Case Follow-Up
CRM & Visitor OpsTurn customer call transcripts and notes into a sourced enterprise business case with honest value ranges, ranked open asks, and owned next steps.
Migrate a CMS into PloyDB
Site BuildingMove structured content from WordPress, Webflow, Squarespace, Framer, Wix, or Sanity into PloyDB, then reconnect the pages that publish it.
Import Notion Databases into PloyDB
Site BuildingTurn shared Notion databases into typed PloyDB tables with one row per page, then connect those records to your Ploy site.
Pick a Ploybook. Ploy runs it.
Slurp your existing site in 60 seconds, plug in your stack, and let Ploy ship the work — research, drafts, design, code, publish. Need a workflow we don't have yet? Ask us to build it.