Workflows Ployruns end-to-end
Every Ploybook is a step-by-step workflow our AI marketing teammate Ploy runs for you — from researching SEO opportunities to shipping content pages, redesigning sites, and routing identified accounts to your CRM.
Create a Homepage from Scratch
A lookbook-first, composition-obsessed workflow for shipping a production-ready homepage — section by section, on-brand from the first paint.
Build a Content Page
Two-phase workflow for shipping content-driven pages — comparison guides, listicles, how-tos, pillar pages — with the research baked into the page.
Slurp & Improve a Site
Slurp any existing site, audit its weaknesses, then remix it with lookbook-driven design while preserving what already worked about the brand.
SEO & AEO Strategy System
The full APTK framework — keyword research, topic clustering, technical audits, on-page optimization, and AI-search visibility — for dedicated SEO engagements.
AEO Comparison Pages
Build vs / alternatives / best-of pages engineered to be cited by AI Overviews, Perplexity, ChatGPT, and Google SGE — using the narrow-concession framing.
GSC Keyword Optimization
Find keywords already earning impressions on a page but missing from the copy — then weave them in to lift CTR and rankings. No CSV exports.
Daily SEO/AEO Content from Calendar
Ploy ships the next queued blog post every day — researched, drafted, gated for your approval, then published with proper schema and internal links.
Analyse Web Traffic & Visitor Engagement
Ploy reads your traffic, visitor quality, and engagement signals — and tells you what's working, what's weak, and what to fix next.
Populate Attio with New Site Visitors
Identified accounts flow into Attio with industry, size, and intent context attached — no Zapier glue, no CSVs, no manual cleanup.
Email Investor Visitors from Enriched Traffic
Scan enriched visitors for VCs and angels who quietly browsed your site, research each one, then stage personalized Gmail drafts ready for the founder to send.
Pick a Ploybook. Ploy runs it.
Slurp your existing site in 60 seconds, plug in your stack, and let Ploy ship the work — research, drafts, design, code, publish.