Ploybooks
Every Ploybook is a step-by-step workflow Ploy runs for you — research, drafts, design, code, publish.
Create a Homepage from Scratch
Site BuildingA lookbook-first, composition-obsessed workflow for shipping a production-ready homepage — section by section, on-brand from the first paint.
Build a Content Page
Site BuildingTwo-phase workflow for shipping content-driven pages — comparison guides, listicles, how-tos, pillar pages — with the research baked into the page.
Optimize Above-the-Fold Content
Site BuildingAudit and rewrite the most expensive section of any site — the hero a visitor sees before scrolling — then ship a fold that names one benefit and drives one action.
Publish Readiness
Site BuildingTake a Ploy site live on a custom domain the right way — a technical SEO audit, routing and redirects, robots and sitemap, then a clean greenfield or cutover go-live.
SEO & AEO Strategy System
SEO & AEOThe full APTK framework — keyword research, topic clustering, technical audits, on-page optimization, and AI-search visibility — for dedicated SEO engagements.
AEO Comparison Pages
SEO & AEOBuild vs / alternatives / best-of pages engineered to be cited by AI Overviews, Perplexity, ChatGPT, and Google SGE — using the narrow-concession framing.
GSC Keyword Optimization
SEO & AEOFind keywords already earning impressions on a page but missing from the copy — then weave them in to lift CTR and rankings. No CSV exports.
Analyse Web Traffic & Visitor Engagement
Analytics & InsightsPloy reads your traffic, visitor quality, and engagement signals — and tells you what's working, what's weak, and what to fix next.
Company Swarm
CRM & Visitor OpsTurn one high-fit visitor or named account into a coordinated, persona-tailored outreach motion — qualified, drafted, and staggered for review before a single send.
Email ICP Website Visitors
CRM & Visitor OpsRank identified visitors by ICP fit, resolve one verified contact each, and stage reviewable Gmail drafts ready to export to your CRM.
Pick a Ploybook. Ploy runs it.
Slurp your existing site in 60 seconds, plug in your stack, and let Ploy ship the work — research, drafts, design, code, publish. Need a workflow we don't have yet? Ask us to build it.