Create a Homepage from Scratch
Ploy builds your homepage from a curated lookbook reference, then composes it section by section in Astro and Tailwind — no template fill-ins.
Ploy walks Create a Homepage from Scratch through 5 phases.
Establish a visual identity
Ploy searches the lookbook for references that match your industry, mood, and color palette — then locks the visual direction before writing a line of code.
Apply brand theme
Workspace brand tokens flow into the design system so every color, font, and radius is on-brand from the first paint.
Build hero + above the fold
Hero, eyebrow, headline, subhead, and primary CTA — composed and verified before any below-the-fold work begins.
Build remaining sections
Ploy composes each section one at a time — features, social proof, FAQ, CTA — verifying responsive behavior after each.
Verify + ship
Smoke test, screenshot review at multiple breakpoints, then a clean commit ready to publish.
Concrete outputs every time Ploy runs this.
You have a brand but no homepage yet. You want a one-of-one design — not a template that anyone with a Squarespace account could ship. You want production-ready code, not a Figma file you still have to hand off.
A production-ready homepage
A responsive, on-brand homepage built in Astro and Tailwind, composed section by section and reviewed at every breakpoint — ready to publish, not a rough first draft.
A reusable design system
Color, type, and spacing tokens plus component patterns the rest of your site inherits, so every page you build next stays consistent without redoing the work.
Lookbook-grounded design
Visual direction pulled from real reference sites that match your industry and mood — a considered aesthetic, never the flat, generic look of AI defaults.
Ploybooks that pair with Create a Homepage from Scratch.
Build a Content Page
Site BuildingTwo-phase workflow for shipping content-driven pages — comparison guides, listicles, how-tos, pillar pages — with the research baked into the page.
Optimize Above-the-Fold Content
Site BuildingAudit and rewrite the most expensive section of any site — the hero a visitor sees before scrolling — then ship a fold that names one benefit and drives one action.
AEO Comparison Pages
SEO & AEOBuild vs / alternatives / best-of pages engineered to be cited by AI Overviews, Perplexity, ChatGPT, and Google SGE — using the narrow-concession framing.
Run Create a Homepage from Scratch today.
Slurp your existing site in 60 seconds, plug in your stack, and let Ploy run Create a Homepage from Scratch end-to-end — first output before you finish onboarding.