Ploy × Google Analytics 4

Ploy reads GA4 directly — sessions, sources, engagement — so every recommendation is grounded in your real traffic.

What you can do

Eight ways teams put Google Analytics 4 to work with Ploy.

  • Find pages bleeding traffic.

    Ploy spots pages with rising bounces or falling engagement and rewrites them — no audit needed.

  • Identify your highest-converting paths.

    Which referrers, campaigns, and pages actually drive signups — surfaced as a weekly report.

  • Pair GA4 with visitor identification.

    Ploy cross-references GA4 sessions with identified accounts to show which campaigns drove which named companies.

  • Spot top-of-funnel decay early.

    Ploy alerts when sessions from a key channel drop > 20% week-over-week.

  • Auto-tag campaigns end-to-end.

    UTM consistency across Ploy-built pages so GA4 reporting stays clean.

  • Run a conversion-rate audit.

    Ploy reads GA4 conversion events per page and ranks pages by lift opportunity.

  • Compare cohorts before / after a change.

    Ship a page edit; Ploy reports the GA4 delta against the prior cohort automatically.

  • Channel-mix snapshot for stakeholders.

    A weekly Slides or Notion summary built from GA4 data — no dashboards to maintain.

How it connects

Three steps. Then Google Analytics 4 works inside Ploy.

01

Google Analytics 4 ships connected.

Google Analytics 4 is wired natively into Ploy — sign in to Ploy and the connection is live. No tokens, no API keys, no separate vendor.

02

Pick the scope you want.

Choose which workspaces, folders, or properties Ploy can read from and write back to. Revoke or rescope anytime from settings.

03

Watch Ploy work.

Ploy starts using Google Analytics 4 on the next page it ships, the next report it runs, or the next account it sees — no extra setup.

Google Analytics 4 pairs well with these.

Connect Google Analytics 4 and ship today.

Slurp your existing site in 60 seconds, plug in Google Analytics 4, and watch Ploy start using it on the next page it builds.