Ploy × Semrush

Ploy reads keyword volume, rankings, and competitor gaps from Semrush — then briefs and ships content against real demand instead of guessed keywords.

What you can do

Five ways teams put Semrush to work with Ploy.

  • Brief content from real keyword data.

    Every page Ploy writes is briefed against Semrush volume and difficulty — not keywords pulled from thin air.

  • Find competitor content gaps.

    Ploy surfaces terms competitors rank for that you do not, then ships the pages to close the gap.

  • Prioritize by opportunity.

    Keywords are ranked by volume, difficulty, and intent so Ploy builds the highest-ROI pages first.

  • Track ranking movement.

    Position changes flow into Ploy so pages that slip trigger a refresh automatically.

  • Map clusters to page architecture.

    Ploy groups related keywords into pillar and cluster pages with the right internal linking.

How it connects

Three steps. Then Semrush works inside Ploy.

01

Connect Semrush in one click.

One OAuth handshake. No API keys, no IT ticket, no Zapier between. Ploy has access the moment you authorize.

02

Pick the scope you want.

Choose which workspaces, folders, or properties Ploy can read from and write back to. Revoke or rescope anytime from settings.

03

Watch Ploy work.

Ploy starts using Semrush on the next page it ships, the next report it runs, or the next account it sees — no extra setup.

Semrush pairs well with these.

Connect Semrush and ship today.

Slurp your existing site in 60 seconds, plug in Semrush, and watch Ploy start using it on the next page it builds.