Chat · For one-off work
You brief. Pages ship.
Drop a campaign brief into chat. Ploy drafts the page, attaches schema, routes the form, and waits for your approval before publishing.
AI does the work. Your team makes the call.
Ploy drafts pages, finds in-market accounts, and ranks in AI search — then routes every change through your team's review. It fits your existing approval workflows, holds to your brand system, and ships nothing your marketers haven't signed off on.
Marketing teams already operating their site on Ploy
- Leadbay
- Taiga
- Volca
- Once
- Raspire
- Indie Health
- CodeCrafters
- Datost
- Hex
- TNT Growth
- Tonik
- Leadbay
- Taiga
- Volca
- Once
- Raspire
- Indie Health
- CodeCrafters
- Datost
- Hex
- TNT Growth
- Tonik
The teams already operating on Ploy.
Marketing leaders at Hex and Vizcom on what changed when their site started running itself.
“Within an hour, we had a tool that could do a ton — already connected to all of our context. What everyone is most excited about is the velocity.”
Peter RyanGrowth Marketing, Hex “My expectations of what it takes to ship something were shattered the first time I used Ploy. It understood our brand and voice without me having to explain a thing.”
Emily LonettoMarketing, Vizcom
Your website is a static asset. It shouldn’t be.
Most enterprise marketing sites are brochures that decay between redesigns. Ploy turns the site into an operating asset — one that ships, identifies, ranks, and improves, with your team approving every change.
Your website today
Your website on Ploy
It decays between redesigns.Hero copy is two quarters old. The pricing page is older.
It flags what to refresh.Reads analytics every day and proposes rewrites for the pages losing visitors — you approve the ones worth shipping.
Every new page is a project.Brief → designer → developer → QA → publish. Two to four weeks per LP.
It ships new pages.Drafts campaign LPs, vertical pages, and comparisons in your brand voice — live in seconds.
Every change waits on IT or an agency.Simple edits sit in someone else’s queue for weeks. CMOs need to iterate today, not next sprint.
It iterates the moment you ask.No IT ticket, no agency retainer. Change copy, ship a page, test an angle — same day.
Most of the traffic is anonymous.You're paying for an identification tool. It doesn't share context with the site.
It identifies in-market accounts.Named accounts the moment a visit lands. Pushed to Attio or HubSpot.
It was built for Google. AI search is taking the funnel.No JSON-LD schema, no first-paragraph answers, no citation tracking.
It ranks in AI search.Schema, structure, and citations across ChatGPT, Perplexity, Gemini — tracked.
It improves on the quarterly redesign cadence.In between, copy sits.
Marketing operates it. No tickets.Briefs land in chat. Pages ship. You approve.
New pages, in your brand voice, on a working URL.
Ploy writes campaign LPs, vertical pages, comparison pages, and waitlist captures in your brand voice. Schema, OG image, analytics, lead routing — all attached on publish. A confirmed brief lands as a live page in seconds, not weeks.
Brand-aware pages
Brand-aware page generation — no template lock-in.
Attached by default
JSON-LD, OG image, sitemap, and schema attached by default.
CRM routing
Form submissions routed straight to your CRM.
Slurp to start
Slurp an existing site in 60s to start.
Anonymous traffic, resolved into named accounts.
The companies on your site become named accounts the moment they land. Firmographics, intent score, page path — pushed to Attio or HubSpot as a daily queue your sales team can act on.
Named accounts
Named-account resolution from the first visit.
Firmographics attached
Industry, headcount, funding stage attached automatically.
Per-page intent
Per-page intent scoring — pricing and comparison weighted highest.
Per-workspace routing
CRM destination configurable per workspace for multi-team setups.
Cited by ChatGPT and Perplexity — not just ranked on Google.
Every Ploy page ships with the schema, structure, and direct-answer formatting AI engines cite. Ploy tracks where you're getting cited across the major engines and proposes the rewrites that move you up.
Schema by default
JSON-LD: Article, FAQPage, SoftwareApplication, Breadcrumb by default.
Direct answers
First-paragraph direct answers + AEO-friendly heading structure.
Citation tracking
Tracked across ChatGPT, Perplexity, Gemini, AI Overviews.
Proposed rewrites
Proposed rewrites when a citation drops.
Ploy rewrites the pages that aren't pulling their weight.
Every day, Ploy reads your analytics and visitor behavior, finds the pages losing visitors, and proposes a rewrite. You approve the ones worth shipping. The site improves on its own cadence — not on a quarterly redesign cycle.
Daily review
Daily review of pageviews, scroll depth, and named-account behavior.
Metric-triggered
Proposals show the metric movement that triggered them.
Morning digest
Morning digest in chat — one-click approve, one-click reject.
Roll wins forward
Roll wins into similar pages automatically.
Three ways the platform shows up.
You don’t learn a tool. You work with it. Ploy runs in three modes — chat, Ploybooks, and a morning digest — so the right interaction surface is there for the moment you’re in.
Ploybooks · For repeating work
Recurring jobs run themselves.
Schedule the jobs you do every week — SEO audit, AEO refresh, visitor list to Attio, comp-page rewrites. Ploybooks fire on cadence and report back.
Browse PloybooksMorning digest · For passive review
Approve the proposals you like.
Every morning, you get a digest of the pages losing visitors, the citations climbing or dropping, and the rewrites worth shipping. Approve. Reject. Done.
One platform replaces seven contracts.
Most enterprise marketing teams pay for the website, then pay for six more vendors to make the website do anything. Ploy collapses the inventory — CMS, identification, AEO, analytics, page generation, optimization, and CRM activation, on one platform with Ploy threading them.
- CapabilityCMS / page builderTodayWebflow, Contentful, or headless CMS$30k–$200k / yrOn PloyNativePage generation, brand-kit theming, site slurp in 60s.
- CapabilityVisitor identificationToday6sense, Clearbit, RB2B$60k–$300k / yrOn PloyNativeNamed accounts the moment a visit lands, pushed to your CRM.
- CapabilityAEO / AI search optimizationTodayAthenaHQ, Profound, Otterly$15k–$50k / yrOn PloyNativeSchema, structure, and citation tracking across the major engines.
- CapabilityMarketing analyticsTodayMixpanel, Heap, Amplitude$20k–$120k / yrOn PloyNativePageviews, events, account-level engagement, weekly reports.
- CapabilityPage generation / content opsTodayAgency or in-house writer$60k–$300k / yrOn PloyNativePloy writes campaign LPs, comparison pages, vertical pages in brand voice.
- CapabilityContinuous optimizationTodayIn-house growth eng + ticketsHeadcountOn PloyNativePloy rewrites high-bounce pages on a daily cadence.
- CapabilityCRM workflow / activationTodayiPaaS + ops time$15k–$80k / yrOn PloyDirect integrationDirect sync to Attio, HubSpot — no iPaaS in the middle.
The boring stuff procurement asks about.
Shipped today unless marked otherwise. We mark in-progress capabilities explicitly so the buying conversation stays grounded in what actually exists.
- In progressEnterprise SSO
SAML 2.0 and OIDC. Provisioning via your IdP.
- Role-based access
Workspace-scoped roles, per-page approvers, marketer / reviewer / admin tiers.
- Audit logs
Every publish, approval, and AI action — exportable, retained.
- In progressSOC 2
Type II in progress with a Big Four auditor. NDA gates the report.
- White-glove migration
Site slurp in 60s, brand-kit setup, and a paired onboarding engineer.
- Custom contracts
MSA, DPA, custom DPA addenda, sub-processor disclosures, MNDA on request.
See your site operating itself.
We'll slurp your site, set up the workspace, and walk you through what a week of operating cadence looks like — page generation, named accounts, AEO citations, daily rewrites. Forty-five minutes.