SEO & AEO Strategy System
A comprehensive SEO + Answer Engine Optimization methodology — keyword research with the APTK framework, topic clusters, technical audits, AI search visibility, and measurement.
Ploy walks SEO & AEO Strategy System through 6 phases.
APTK keyword research
Keywords classified by Authority, Persona, Topic, and Keyword intent — then mapped to funnel stage and topic cluster.
Topic clustering
Pillar + supporting page architecture so internal linking compounds authority across the cluster.
Technical audit
Indexability, schema, Core Web Vitals, sitemap, robots, internal links — flagged with severity and fix recommendations.
On-page optimization
Title, meta, headings, copy, schema, and internal links optimized per page against target queries.
AEO visibility
Pages structured for AI Overviews, Perplexity, and ChatGPT citation — quotable answers, FAQPage schema, definitional clarity.
Measurement
Rankings, impressions, CTR, AI mention monitoring, and competitive benchmarking on a recurring cadence.
Concrete outputs every time Ploy runs this.
You're launching or relaunching an SEO program and need the foundation right. You want both classic search rankings and AI search citations. You need a measurable system, not a one-off audit.
A keyword universe
Every target query classified by search intent, funnel stage, and topic cluster — the foundation that tells you what to build and in what order.
Site architecture map
A pillar-and-supporting-page structure with the internal-linking plan drawn out, so authority compounds across the cluster instead of scattering.
Technical fix list
Indexability, schema, Core Web Vitals, sitemap, and robots issues surfaced and ranked by severity and effort, so the highest-impact problems get fixed first.
On-page optimizations shipped
Titles, meta, headings, copy, and schema rewritten per page against their target queries — applied as real edits, not left as a recommendations doc.
A measurement dashboard
Rankings, impressions, CTR, and AI mentions tracked on a recurring cadence, so you can see what is moving and prove the program is working.
Ploybooks that pair with SEO & AEO Strategy System.
GSC Keyword Optimization
SEO & AEOFind keywords already earning impressions on a page but missing from the copy — then weave them in to lift CTR and rankings. No CSV exports.
AEO Comparison Pages
SEO & AEOBuild vs / alternatives / best-of pages engineered to be cited by AI Overviews, Perplexity, ChatGPT, and Google SGE — using the narrow-concession framing.
Optimize Above-the-Fold Content
Site BuildingAudit and rewrite the most expensive section of any site — the hero a visitor sees before scrolling — then ship a fold that names one benefit and drives one action.
Run SEO & AEO Strategy System today.
Slurp your existing site in 60 seconds, plug in your stack, and let Ploy run SEO & AEO Strategy System end-to-end — first output before you finish onboarding.