Ploy for Startups

Your first marketing hire that works 24/7

A site that ships itself, identifies the companies visiting, and keeps tuning for SEO, AI search, and conversion — all from one platform. Built for founding teams that need the marketing leverage.

Trusted by high-horsepower founding teams at

  • Leadbay
  • Taiga
  • Volca
  • Once
  • Raspire
  • Indie Health
  • CodeCrafters
  • Datost
  • Hex
  • TNT Growth
  • Tonik
Identify

Find out which companies are reading your site.

Most of your traffic is anonymous. Ploy resolves it — instantly — into named accounts with firmographics and intent so you know who to follow up with this week, not next quarter.

See how identification works

Instant resolution

Named-account resolution from the moment a visit lands.

Firmographics attached

Industry, headcount, and funding stage added automatically.

Intent score

Page path, scroll depth, and recency feed a live intent score.

Straight to your CRM

Push the hot accounts into Attio or HubSpot.

What you actually get

Grow without hiring.

Ploy is a marketing teammate that already knows your brand, your pages, and your pipeline. Eight jobs handled, one platform.

  • Generate pages, not tickets.

    Ploy writes landing pages, comparison pages, and ad LPs in your brand voice — and ships them.

  • Know who is looking.

    Anonymous traffic resolved into named accounts the moment a visit lands, with intent attached.

  • Push to your CRM in one click.

    Hot accounts land in Attio or HubSpot automatically — no Zapier glue, no manual sync.

  • Improve every week, by default.

    Ploy ships SEO/AEO improvements and rewrites high-bounce pages without you opening a ticket.

Build

Pages that write themselves while you're in a customer call.

Ploy generates landing pages, ad LPs, comparison pages, and SEO clusters in your brand voice — then ships them, runs experiments, and rewrites them based on what actually converts.

See the AI website builder in action

Brand-aware generation

Pages built on your brand, with no template lock-in.

Testing built in

Native A/B and multivariate testing, no add-on.

Self-improving

Ploy rewrites high-bounce pages every week, automatically.

One-click migration

Slurp and migrate any existing site in one click.

One platform

Stop stitching marketing tools together.

Page builder + analytics + enrichment + CRO + SEO suite + AEO tracking — every job here normally needs its own vendor. Ploy collapses them.

  • Native A/B and multivariate.

    No add-on. No event metering. Run experiments on every page Ploy ships, with results read in plain English.

  • On-page SEO, audited weekly.

    Schema, sitemap, internal linking, Core Web Vitals — all kept current automatically by Ploy.

  • Citation-ready by default.

    Every page ships with structured data and direct-answer formatting AI engines actually quote.

  • Pages rewrite themselves.

    High-bounce pages get rewritten and re-shipped with a Ploy summary of what changed and why.

AI search

Get cited when ChatGPT, Perplexity, and Gemini answer for you.

AI search is the next compounding traffic channel — and it doesn't reward the same pages Google does. Ploy ships every page with the schema, structure, and direct-answer formatting that gets you quoted, then tracks where you're picked up.

See AEO in action

Direct-answer formatting

Baked into every page Ploy ships.

Structured data

Schema.org markup attached automatically.

Citation tracking

Across ChatGPT, Perplexity, Gemini, and Claude.

Gaps closed weekly

Ploy ships new content to close citation gaps every week.

Stack consolidation

The full marketing stack, in one platform.

Every line a startup normally cobbles together — page builder, enrichment, testing, SEO suite, citation tracking, CRM glue. One tab in Ploy, not seven invoices.

CapabilityPloyTypical startup stack
  • Page builder & site hostingWebflow / Framer$39 – $200 / mo
  • Lead enrichment & IDClearbit-class vendor$300+ / mo
  • A/B & multivariate testingOptimizely / VWO$150 – $400 / mo
  • SEO suiteAhrefs / Semrush$129 – $449 / mo
  • AI-search citation trackingNiche AEO tool$99 – $199 / mo
  • Form capture → CRM syncZapier + custom glue$50+ / mo
  • Weekly site audits & rewritesMarketing hire or agency$5K+ / mo
Typical stack tax$1,500+ / mo

Vendors and price ranges directional, based on common stacks for pre-seed → Series A teams. Your mileage will vary.

See your first identified visitor today.

Slurp your existing site in 60 seconds. Connect your CRM. Watch named accounts land in your pipeline before you've finished onboarding.

Free tier · No card · 60-second slurp

Or book a 15-minute demo