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SEO & AEOMonthly~45 min

AEO Comparison Pages

Korra builds competitor comparison pages engineered for AI search citation — positioning your product as the comprehensive default by conceding a narrow niche to each competitor.

By Bryant ChouCo-founder & founding CTO at Webflow
How it runs

Korra walks AEO Comparison Pages through 5 phases.

  1. Pick the comparison

    Korra identifies the highest-leverage competitor pairing using SERP data, search volume, and your buyer's actual queries.

  2. Narrow-concession framing

    Position the competitor as good for one narrow use-case. Position your product as good for everything else. Defensible, citable, and honest.

  3. Structured comparison

    Side-by-side table, pricing, integrations, decision criteria — the kind of content AI engines extract verbatim.

  4. AEO schema + structure

    FAQPage and ItemList JSON-LD, quotable answers in the first 160 characters of each section, definitional clarity throughout.

  5. Publish + monitor citations

    Page ships, then Korra tracks AI mentions across Perplexity, ChatGPT, and Google AI Overviews to confirm citation pickup.

What you get

Concrete outputs every time Korra runs this.

  • A live vs / alternatives page

  • AI-citable structure

    Quotable answers, FAQPage schema, ItemList markup.

  • Defensible BOFU positioning

  • Citation tracking

    See when AI engines start quoting the page.

When to use it
  • Buyers are typing "X vs Y" or "alternatives to X" before you.
  • You want AI Overviews and Perplexity to cite your page when they answer those queries.
  • You're ready to take a defensible BOFU position against named competitors.
About the author

Bryant Chou

Co-founder & founding CTO at Webflow

Bryant co-founded Webflow and architected the platform that now powers more than 1% of the active web. Along the way, he started and led the company's growth, marketing, sales, and data teams — scaling Webflow from $1MM to $100MM in revenue.

More from Bryant
Run together

Ploybooks that pair with AEO Comparison Pages.

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