Ploy vs Unbounce: 2026 comparison
Both build landing pages for paid campaigns. Ploy also shows which companies visited, syncs them to your CRM and reports ad results next to your pages. Here is how they compare on price and features.
The verdict
Both build and host campaign landing pages and send form leads to your CRM. The difference is what happens after the click. Ploy also shows which companies visited, syncs them to HubSpot or Attio and puts Google, Meta and Reddit ad results next to your pages. Unbounce prices by monthly visitors from $29; Ploy prices by credits, with a $0 Free plan.
Unbounce builds A/B testing and AI traffic routing into its higher plans, so it fits teams whose main job is testing page variants.
Unbounce and Ploy, row by row
Eight things buyers ask about when they compare the two.
How each one charges
Unbounce plans cap monthly visitors. Ploy plans include credits for building and a monthly number of visitor enrichments.
Monthly billing. Unbounce adds $80 for every extra 10,000 visits over a plan's cap and takes about 25% off for yearly billing. Sources: Unbounce pricing, terms section 4.4 and Ploy pricing. Full breakdown in our Unbounce pricing guide.
Pick the tool that matches the work you need done
Ploy
You want the landing page and what happens after the click in one workspace.
- You want to see which companies visit your pages
- You want visitors and form fills in HubSpot or Attio
- You want ad results next to the pages they send traffic to
Unbounce
Testing page variants is the main job.
- You want A/B testing in the page builder
- You want Smart Traffic to route visitors to variants
Ploy and Unbounce questions
- Better
Is Ploy better than Unbounce?
It depends on what you need after the click. Both build and host landing pages. Ploy also identifies visiting companies, syncs them to your CRM and reports ad results in the same workspace. Unbounce focuses on the page itself, with A/B testing from its Experiment plan.
- Difference
What is the difference between Ploy and Unbounce?
Unbounce is a landing page builder priced by monthly visitors, with popups, sticky bars and A/B testing on higher plans. Ploy builds pages from your own design system and adds visitor identification, HubSpot or Attio sync and ad reporting, priced on credits.
- Cheaper
Which is cheaper, Ploy or Unbounce?
Ploy has a $0 Free plan; Unbounce has a 14-day trial. On paid plans, Unbounce Starter is $29 a month and Ploy Starter is $50. Unbounce also charges $80 for every 10,000 visits over a plan cap.
- Replace
Can Ploy replace Unbounce?
Yes, for building and hosting landing pages, capturing form submissions and tracking traffic, including pages on paths of your existing domain. If your team runs A/B tests or Smart Traffic in Unbounce today, check that your testing workflow is covered before you switch.
- Unbounce fit
Who should choose Unbounce instead of Ploy?
Teams whose main job is testing landing page variants. Unbounce includes A/B testing and Smart Traffic, which routes each visitor to the variant most likely to convert, on its higher plans.
Sources
Prices and features checked .
- Unbounce pricing page
- Unbounce, compare plan features
- Unbounce integrations
- Unbounce terms of service, section 4.4
- Unbounce help center, analyzing reports from Smart Traffic
- Ploy pricing
- Ploy docs, Integrations and Ploy MCP server
- Ploy visitor identification
- Ploy docs, Reverse proxy and routing rules
- Ploy AI landing page builder
- Ploy answer engine optimization
Build the page, then see who it brought in
Start on the Free plan with no card. Upgrade when you want visitor identification and CRM sync.