Sanity is a content backend for developers. Ploy builds the site, hosts it, and empowers marketing teams to build on-brand pages at scale. Built-in Analytics, SEO, AEO, CRO and Paid ads agents collapse multiple jobs into one platform that is better together. For the solo CMO to the scaled marketing team like Clay, Ploy is more than just a CMS.
Trusted by high-horsepower founding teams at
Your content feeds more than one product.
Your site exists to win customers.
On Sanity, a new page often waits on a developer. On Ploy, marketing ships on-brand pages from your design system, and engineering keeps the repo, the data and its own tools.
Manage sites, domains, PloyDB and publishing from your terminal, scripts or CI.
See the CLIDrive Ploy from Claude Code, Cursor, Codex or ChatGPT: run agent chats, manage databases and publish.
See Ploy MCPEach site lives in a Git repo. Ploy's Agent commits every change, and your team can pull, review and push back.
See Code SyncMarketers mention Ployee in a thread to build, edit or publish pages, with approvals right in Slack.
Meet PloyeeTyped columns, relations, automatic version history with 30 days of restore points, and an API for your own apps.
See every PloyDB featureBring content in from Sanity, WordPress, Webflow, Framer, Wix, Squarespace or Notion.
See supported sources~90,000
pages moved from Webflow to Ploy
“I migrated all pages to Ploy from Webflow. Somewhere around 90k pages. Smooth and works like a charm.”
Nenad Smiljanic, Product Manager for Websites, Nursa
Nursa, a healthcare staffing marketplace, serves its content pages from PloyDB through Ploy templates, and its writers work in an editor the team built on Ploy.
1 weekend
to move adaptive.build from Sanity to Ploy
“This is probably the coolest tool I've been introduced to in a little bit.”
Mel Martell, Marketing Lead, Adaptive
Adaptive, which makes construction accounting software, moved its custom Next.js and Sanity site to Ploy in 10 prompts.
Nineteen questions, from content model to pipeline, that decide which one should run your marketing site. A check marks the stronger option.
Prices and features checked November 9, 2026. Sources: Sanity pricing (sanity.io/pricing), Sanity FAQ and React CMS pages, Ploy pricing (ploy.ai/pricing) and Ploy docs (docs.ploy.ai).
Sanity stores content. Ploy builds, hosts and measures the site.
Ploy builds every page from a built-in design system of brand tokens and reusable sections, then hosts the site.
On Sanity: Design consistency lives in a separate frontend that developers build and maintain.
Every page stays on brand.
Ploy keeps a design system as a built-in part of every site: tokens for color, type, spacing, radius and shadows, plus reusable sections. Ploy's Agent builds each new page from it in chat, so new pages match the ones you already have, and one token change updates the whole site. Hosting is included on every plan.
With Sanity, design consistency lives in a separate frontend your developers build, deploy and maintain.
Ploy identifies companies and likely contacts behind eligible U.S. visits, scores intent, and syncs accounts to HubSpot or Attio.
On Sanity: Visitor identification is not part of Sanity's plans and requires another vendor.
Know which companies came to read it.
Ploy names the companies and likely contacts behind eligible U.S. visits, scores intent from the pages they read and how often they return, and syncs those accounts to HubSpot or Attio. Sales gets a list of accounts already reading your site.
Sanity manages content, not visitors. Adding this means another vendor to buy and connect to your frontend.
Ploy connects Search Console and GA4, fixes missing schema and weak direct answers, and tracks citations in AI tools.
On Sanity: SEO fields are modeled in the schema and rendered by your frontend; tracking needs a separate tool.
SEO and AEO where the pages live.
Search Console and GA4 connect to the same workspace that builds your pages. Ploy audits each page for missing schema and weak direct answers, fixes them in your voice, and tracks where ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews cite you.
On Sanity, SEO fields live in your schema, your frontend renders them, and tracking is a separate tool.
Ploy keeps posts, records and form submissions in editable PloyDB tables and turns each row into a page.
On Sanity: The content model is defined in code, so new content types usually start with a developer.
Structured content without a schema project.
PloyDB is the database built into Ploy. Blog posts, case studies, directories and form submissions live in tables you edit like a spreadsheet, and one template turns every row into a page. Edits go live without a republish, and contacts and accounts can live there too.
Nursa moved about 90,000 pages from Webflow to Ploy and serves them from PloyDB through Ploy templates.
Ploy ships with native connectors for the CRMs, docs, sheets, and analytics tools growth teams live in. No Zapier middle layer, no broken webhooks. Marketing keeps its workflow; Ploy makes it loop back into the site.
Push named visitors and accounts into pipeline.
Sync identified contacts into your CRM of record.
Turn briefs and docs into live pages.
Source long-form copy from docs marketing already writes.
Spin programmatic pages off a single sheet.
Read traffic and conversions Ploy uses to propose refreshes.
Pull keyword performance into SEO Ploybooks.
Bring brand assets in without manual uploads.
Ploy imports your Sanity content and rebuilds your pages. Want to keep Sanity? A Ploy site can read from it when a page loads. See CMS migration.
Public datasets import from your site URL. Connect a Sanity token and Ploy reads the project directly.
Ploy shows the content types, fields and record counts it found. Nothing is written until you choose.
Each content type becomes a table and each document a row. Images copy into your asset library in the background.
Ploy rebuilds your pages from your components and connects list and detail templates to the new tables.
Review URLs, metadata and redirects, then point your domain at Ploy. Hosting is included.
Adaptive moved adaptive.build from Sanity to Ploy in a weekend. See what customers say
Ploy is better for marketing sites a growth team runs: it builds pages from your design system, hosts them, names the companies that visit and tracks SEO and AEO. Sanity is better when developers need one structured content backend for websites, apps and other channels.
Sanity is a headless content platform: editors work in Sanity Studio, and developers pull content through APIs into a frontend they build and host. Ploy is the AI marketing platform: Ploy's Agent builds and hosts the website itself, and the same workspace identifies visiting companies and tracks SEO and AEO.
Sanity is cheaper for content alone. Its Free plan covers up to 20 seats and Growth costs $15 per seat a month, but building and hosting the frontend is extra. Ploy has a $0 Free plan, then Starter at $50 and Pro at $300 a month, with hosting included.
Ploy can replace Sanity for a marketing site and blog. It imports Sanity content into PloyDB, rebuilds the pages from your components and hosts them. Adaptive moved adaptive.build from Sanity to Ploy in a weekend. If Sanity also feeds apps or other channels, keep it as your content backend.
PloyDB uses the same building blocks as Sanity: content types become tables, documents become records, fields become typed columns and references become relations. Sanity goes further for code-defined schemas with nested objects. PloyDB adds what Sanity leaves to your frontend: page templates, hosting and visitor data.
Choose Sanity over Ploy if your developers want a code-defined content model that feeds several products, such as a website, a mobile app and in-product content, through one API. Its customizable React Studio and real-time co-editing suit large editorial teams with developer support.
Ploy and Sanity can work together. A Ploy site can pull content from a headless CMS such as Sanity when a page loads, with the API key stored as a site secret. Editors keep Sanity Studio, while Ploy builds, hosts and measures the pages.
Start on the Free plan with no card. Paste your site URL and Ploy rebuilds your first pages in your brand.
