Pricing

Pay for whatyou build.

Start free. Upgrade for more credits, visitor enrichment, or integrations.

Ploy pricing for the AI website and marketing platform starts free.

Free

With generous usage limits.

$0/mo

No credit card required

500 credits / day (2,000 max)

Features included:

  • Custom domains
  • Google Workspace integrations
  • Enriched traffic data
  • Add collaborators
  • GitHub sync
  • Ad integrations
  • CRM integrations

Starter

For solo builders going beyond the free tier.

$50/mo

Your first paid plan

Features included:

  • 1 custom domain
  • Google Workspace integrations
  • Enriched traffic data (Preview)
  • Add collaborators
  • GitHub sync
  • Ad integrations
  • CRM integrations
Most popular

Pro

More credits and the integrations active teams use.

$300/mo

Most popular for active workspaces

Features included:

  • 5 custom domains
  • Google integrations
  • Enriched traffic data
  • Add collaborators
  • GitHub sync
  • Ad integrations
  • CRM integrations (HubSpot, Attio)

Need more than 80,000 credits?
Talk to sales

Enterprise

For organizations that need security, control, and a hands-on partner.

Custom

Custom credits & volume pricing

Custom credit volume

Everything in Pro, plus:

  • Salesforce CRM integration
  • White-glove onboarding
  • Done-for-you Ploybook setup
  • Enterprise terms (no training on your data)
  • Higher visitor enrichment limits
  • SOC 2 Type II
  • SSO / SAMLComing soon

Not sure which plan fits? Find your plan in under a minute.

How credits work

Credits are the fuel for the work Ploy does. They're spent while Ploy is actively building or editing — a workspace that's just live and serving traffic uses next to nothing.

Professional websites cost more to build

Ploy may consume more credits while building a polished, AI website builder for marketing teams. The work is real engineering and design — not a template fill — so heavier builds draw more.

A slurp extracts your brand, then credits make it real

A slurp isn't a 100% clone. It's a best-effort, deterministic (no-AI) pass that pulls your brand's soul — structure, identity, design tokens. Credits then turn that into professional-grade Astro and populate your design system — work that costs thousands of dollars with a development team.

One balance, unified across everything

Image generation, code generation, document generation, planning, and visitor enrichment all draw from the same credit balance. No separate meters to track.

Ploybooks consume credits

Running a Ploybook — one-off or on a recurring schedule — spends credits as it works through each step.

Built to get radically more efficient

We're building Ploy to be 100× more time- and cost-efficient than the old way of shipping marketing sites — and we're constantly improving credit efficiency as the platform gets smarter.

Compare plans

Every plan, side by side.

Start free, upgrade when you outgrow it. Enterprise adds the security, onboarding, and terms larger teams need.

Monthly price
Free$0/mo
Starter$50/mo
Pro$300/mo
EnterpriseCustom
Credits
Free2,000 included
Starter4,000 / mo
Pro24,000 / mo
EnterpriseCustom
Custom domain families
Free
Starter1
Pro5
Enterprise
Invite collaborators
Free
Starter
Pro
Enterprise
Google integrations
Free
Starter
Pro
Enterprise
Visitor enrichment
Free
Starter50 / mo
Pro1,000 / mo
EnterpriseCustom
GitHub Code Sync
Free
Starter
Pro
Enterprise
Ad integrations
Free
Starter
Pro
Enterprise
HubSpot & Attio
Free
Starter
Pro
Enterprise
Salesforce
Free
Starter
Pro
Enterprise
Custom Ploybooks
Free
Starter
Pro
Enterprise
No AI training on your data
Free
Starter
Pro
Enterprise
White-glove onboarding
Free
Starter
Pro
Enterprise
Done-for-you Ploybook setup
Free
Starter
Pro
Enterprise
Enterprise terms
Free
Starter
Pro
Enterprise
SSO / SAML
Free
Starter
Pro
EnterpriseComing soon
SOC 2 Type II
Free
Starter
Pro
Enterprise
Pricing questions

Pricing, answered.

No. The Free tier needs no card and includes a generous daily credit allotment so you can build and ship real pages before you ever pay.
Credits are spent while Ploy is actively building or editing your site. An idle workspace uses minimal credits. Free includes 2,000 credits; Starter and Pro include a monthly allotment, with higher credit tiers selectable on each paid plan.
Yes. Self-serve plans are month-to-month, so you can upgrade or downgrade whenever your needs change — no long-term commitment.
Starter unlocks custom domains, Google integrations, and GitHub Code Sync. Move to Pro when you want Ad integrations, HubSpot, or Attio, plus the larger monthly credit allotment for active teams.
Enterprise includes everything in Pro plus Salesforce, white-glove onboarding, done-for-you Ploybook setup, enterprise terms, SSO / SAML (coming soon), and SOC 2 Type II. Custom Ploybooks can be built on any plan — Enterprise adds a team to build them for you. Pricing and credits are custom — talk to sales.
No. Ploy does not use customer data to train AI models on any plan, including Free, self-serve paid plans, and Enterprise.
A family means the domain and its subdomains that share the same registrable root. For example, example.com, www.example.com, and shop.example.com are one family, so they use one slot even if they are attached to different sites. example.co.uk and shop.example.co.uk also form one family. Ploy uses the Public Suffix List to handle endings like .co.uk correctly.

Ship your site.

Start free in minutes — no card required. Bring your brand, and Ploy builds the rest.

Or talk to sales