Ploy pricing for the AI website and marketing platform starts free.
With generous usage limits.
No credit card required
Features included:
For solo builders going beyond the free tier.
Your first paid plan
Features included:
More credits and the integrations active teams use.
Most popular for active workspaces
Features included:
Need more than 80,000 credits?
Talk to sales
For organizations that need security, control, and a hands-on partner.
Custom credits & volume pricing
Everything in Pro, plus:
Not sure which plan fits? Find your plan in under a minute.
Credits are the fuel for the work Ploy does. They're spent while Ploy is actively building or editing — a workspace that's just live and serving traffic uses next to nothing.
Ploy may consume more credits while building a polished, AI website builder for marketing teams. The work is real engineering and design — not a template fill — so heavier builds draw more.
A slurp isn't a 100% clone. It's a best-effort, deterministic (no-AI) pass that pulls your brand's soul — structure, identity, design tokens. Credits then turn that into professional-grade Astro and populate your design system — work that costs thousands of dollars with a development team.
Image generation, code generation, document generation, planning, and visitor enrichment all draw from the same credit balance. No separate meters to track.
Running a Ploybook — one-off or on a recurring schedule — spends credits as it works through each step.
We're building Ploy to be 100× more time- and cost-efficient than the old way of shipping marketing sites — and we're constantly improving credit efficiency as the platform gets smarter.
Start free, upgrade when you outgrow it. Enterprise adds the security, onboarding, and terms larger teams need.
| Feature | Free | Starter | Pro | Enterprise |
|---|---|---|---|---|
| Monthly price | $0/mo | $50/mo | $300/mo | Custom |
| Credits | 800 / day (3k max) | 4,000 / mo | 24,000 / mo | Custom |
| Custom domains | ||||
| Invite collaborators | ||||
| Google integrations | ||||
| Visitor enrichment | 50 / mo | 1,000 / mo | Custom | |
| GitHub Code Sync | ||||
| Ad integrations | ||||
| HubSpot & Attio | ||||
| Salesforce | ||||
| Custom Ploybooks | ||||
| White-glove onboarding | ||||
| Done-for-you Ploybook setup | ||||
| Enterprise terms (no training) | ||||
| SSO / SAML | Coming soon | |||
| SOC 2 Type II |
Start free in minutes — no card required. Bring your brand, and Ploy builds the rest.