Ploy pricing for the AI website and marketing platform starts free.
Free
With generous usage limits.
No credit card required
Features included:
- Not included: Custom domains
- Not included: Google Workspace integrations
- Not included: Enriched traffic data
- Not included: Add collaborators
- Not included: GitHub sync
- Not included: Ad integrations
- Not included: CRM integrations
Starter
For solo builders going beyond the free tier.
Your first paid plan
Features included:
- Included: 1 custom domain
- Included: Google Workspace integrations
- Included: Enriched traffic data (Preview)
- Included: Add collaborators
- Included: GitHub sync
- Not included: Ad integrations
- Not included: CRM integrations
Pro
More credits and the integrations active teams use.
Most popular for active workspaces
Features included:
- Included: 5 custom domains
- Included: Google integrations
- Included: Enriched traffic data
- Included: Add collaborators
- Included: GitHub sync
- Included: Ad integrations
- Included: CRM integrations (HubSpot, Attio)
Need more than 80,000 credits?
Talk to sales
Enterprise
For organizations that need security, control, and a hands-on partner.
Custom credits & volume pricing
Everything in Pro, plus:
- Included: Salesforce CRM integration
- Included: White-glove onboarding
- Included: Done-for-you Ploybook setup
- Included: Enterprise terms (no training on your data)
- Included: Higher visitor enrichment limits
- Included: SOC 2
- Included: SSO
Not sure which plan fits? Find your plan in under a minute.
How credits work
Credits are the fuel for the work Ploy does. They're spent while Ploy is actively building or editing — a workspace that's just live and serving traffic uses next to nothing.
Professional websites cost more to build
Ploy may consume more credits while building a polished, AI website builder for marketing teams. The work is real engineering and design — not a template fill — so heavier builds draw more.
A slurp extracts your brand, then credits make it real
A slurp isn't a 100% clone. It's a best-effort, deterministic (no-AI) pass that pulls your brand's soul — structure, identity, design tokens. Credits then turn that into professional-grade Astro and populate your design system — work that costs thousands of dollars with a development team.
One balance, unified across everything
Image generation, code generation, document generation, planning, and visitor enrichment all draw from the same credit balance. No separate meters to track.
Ploybooks consume credits
Running a Ploybook — one-off or on a recurring schedule — spends credits as it works through each step. AEO checks work the same way, with no prompt cap; see how that compares with HubSpot AEO.
Built to get radically more efficient
We're building Ploy to be 100× more time- and cost-efficient than the old way of shipping marketing sites — and we're constantly improving credit efficiency as the platform gets smarter.
Every plan, side by side.
Start free, upgrade when you outgrow it. Enterprise adds the security, onboarding, and terms larger teams need.
| Feature | Free | Starter | Pro | Enterprise |
|---|---|---|---|---|
| Monthly price | $0/mo | $50/mo | $300/mo | Custom |
| Credits | 2,000 included | 4,000 / mo | 24,000 / mo | Custom |
| Custom domain families | Not included | 1 | 5 | Included |
| Invite collaborators | Not included | Included | Included | Included |
| Google integrations | Not included | Included | Included | Included |
| Visitor enrichment | Not included | 50 / mo | 1,000 / mo | Custom |
| GitHub Code Sync | Not included | Included | Included | Included |
| Ad integrations | Not included | Not included | Included | Included |
| HubSpot & Attio | Not included | Not included | Included | Included |
| Salesforce | Not included | Not included | Not included | Included |
| Custom Ploybooks | Included | Included | Included | Included |
| No AI training on your data | Included | Included | Included | Included |
| White-glove onboarding | Not included | Not included | Not included | Included |
| Done-for-you Ploybook setup | Not included | Not included | Not included | Included |
| Enterprise terms | Not included | Not included | Not included | Included |
| SSO | Not included | Not included | Not included | Included |
| SOC 2 | Not included | Not included | Not included | Included |
Pricing, answered.
Ship your site.
Start free in minutes — no card required. Bring your brand, and Ploy builds the rest.