HubSpot AEO vs Ploy

HubSpot AEO shows where you are missing from answer engines and suggests fixes. Ploy makes the fixes: it finds the gaps in ChatGPT and Google AI Overviews, builds and publishes the pages that fill them, then rechecks and improves them on your schedule using your site analytics.

The verdict

Checked

Pick Ploy if you want AEO gaps fixed, not just flagged. Ploy checks ChatGPT and Google AI Overviews, builds and publishes the pages that answer those questions on every plan, Free included, then rechecks on your schedule and improves them using your site analytics, visitor data and CRM. HubSpot AEO covers more engines for $50 a month, but generating content from its findings takes Marketing Hub Professional, from $890 a month.

Already on Marketing Hub Professional or Enterprise? HubSpot AEO comes with your plan, so start there and add Ploy when you need pages built.

Weighing other tools too? Compare more AEO tools.

Side by side

HubSpot AEO and Ploy, row by row

Ten things buyers ask about when they compare the two.

Price
HubSpot AEO$50 a month, or $45 a month billed yearly, with no other HubSpot subscription required
PloyFree plan at $0; Starter from $50 a month; Pro from $300 a month
Free option
HubSpot AEO28-day free trial with 25 prompts and no credit card; the free AEO Grader is a one-time check
PloyFree plan with no credit card, 500 credits a day up to 2,000
Answer engines tracked
HubSpot AEOChatGPT, Gemini and Perplexity, run daily; Google AI Overviews not tracked
PloyChatGPT and Google AI Overviews, on demand or on any PloyBook schedule
Prompt limits
HubSpot AEO25 prompts a day and 2,500 answers a month; 50 prompts and 5,000 answers on Marketing Hub Enterprise; more prompts can be bought
PloyNo prompt cap: track as many questions as your credits cover
Content creation
HubSpot AEORecommendations on every AEO plan; generating blog posts needs Marketing Hub Professional or Enterprise
PloyBuilds and publishes full pages, from comparison pages to FAQs, on your Ploy site on every plan, Free included
Ongoing improvement
HubSpot AEOTracks visibility daily and recommends fixes; acting on them inside HubSpot needs Marketing Hub Professional or Enterprise
PloyA scheduled PloyBook rechecks the answers, updates the pages and measures the visits they bring; you approve what publishes, or turn on automatic publishing
CRM
HubSpot AEOBuilt on HubSpot Smart CRM; CRM-based prompt suggestions need Marketing Hub Professional or Enterprise
PloyPloyDB, the built-in database, works as a CRM for contacts, accounts and form submissions; HubSpot and Attio integrations on Pro, Salesforce on Enterprise
AI referral traffic
HubSpot AEONot listed among HubSpot AEO features
PloyBuilt-in analytics show visits from ChatGPT, Perplexity, Claude, Gemini and Copilot, and whether they convert
Visitor identification
HubSpot AEONot listed among HubSpot AEO features
PloyNames the companies behind your visits, including AI-referred ones: 50 a month on Starter (preview), 1,000 on Pro
Cost to get content made
HubSpot AEOBlog generation needs Marketing Hub Professional, from $890 a month or $800 billed yearly, with 3 seats and a $3,000 onboarding fee
PloyStarts at $0: page builds use plan credits, and the Free plan includes up to 2,000

Checked October 21, 2026 against each company's published pricing, product pages and docs. HubSpot figures are list prices before taxes and discounts.

Pick the tool that matches the work you need done

Pick Ploy if

Ploy

You want AEO gaps turned into live pages that keep improving, with proof of what they bring in.

  • You want pages built without paying for Marketing Hub
  • You want pages rechecked and improved on your schedule
  • You want AI-referred visits, visiting companies and your CRM in one place
Pick HubSpot AEO if

HubSpot AEO

You want daily visibility scores across three answer engines inside HubSpot.

  • You already pay for Marketing Hub Professional or Enterprise
  • You need Gemini and Perplexity answers tracked
  • Your team writes and publishes content in HubSpot
FAQ

HubSpot AEO and Ploy questions

  • Price

    How much does HubSpot AEO cost?

    HubSpot AEO costs $50 a month, or $45 a month billed yearly, and does not require another HubSpot subscription. A 28-day free trial includes 25 prompts with no credit card. The free AEO Grader is a separate one-time check.

  • Engines

    Which answer engines does HubSpot AEO track?

    HubSpot AEO tracks ChatGPT, Gemini and Perplexity and runs tracked prompts daily. HubSpot AEO and Marketing Hub Professional include 25 prompts a day and 2,500 answers a month; Marketing Hub Enterprise includes 50 prompts a day and 5,000 answers.

  • Marketing Hub

    Do I need Marketing Hub to use HubSpot AEO?

    No. HubSpot AEO is sold on its own. Generating blog posts and CRM-based prompt suggestions are only in the AEO version included with Marketing Hub Professional or Enterprise.

  • Ploy engines

    Which answer engines does Ploy track?

    Ploy collects fresh answers from ChatGPT and from Google AI Overviews, an engine HubSpot AEO does not track, and can search a large stored set of ChatGPT and AI Overview answers. Ploy analytics also show the visits Perplexity, Claude, Gemini and Copilot send to your site. Ploy does not collect Perplexity, Gemini or Claude answers.

  • Limits

    How often does Ploy check AEO, and how many prompts can I track?

    You can run a check whenever you ask, or save it as a PloyBook that runs daily, weekly or on another schedule and updates your pages from what it finds. There is no fixed prompt limit; each check draws on your plan credits. AEO tracking is available on the Free, Starter, Pro and Enterprise plans.

  • Switching

    Should I switch from HubSpot AEO to Ploy?

    Switch if you want AEO gaps turned into published pages without paying for Marketing Hub, pages rechecked and improved on your schedule, or AI-referred visits and the companies behind them on the same site. If you already pay for Marketing Hub Professional or Enterprise, keep HubSpot AEO and add Ploy to build the pages.

  • Both

    Can I use HubSpot AEO and Ploy together?

    Yes. HubSpot says AEO works whatever CMS your site runs on, so it can track a site hosted on Ploy. Teams can track mentions in HubSpot AEO and build the pages in Ploy. Ploy Pro also includes a HubSpot integration.

Build pages that answer your buyers

Start on the Free plan. Run an AEO check on ChatGPT and Google AI Overviews, have Ploy build the page that fills the gap, then let a weekly PloyBook keep improving it.