All Ploybooks
Site BuildingOn demand~30 min

Build a Content Page

Korra researches, drafts, and ships content-driven pages — comparisons, listicles, how-tos, pillars — as code, not a Notion doc you still have to publish.

By Bryant ChouCo-founder & founding CTO at Webflow
How it runs

Korra walks Build a Content Page through 4 phases.

  1. Research the topic

    Korra pulls SERP data, competitor pages, and credible sources — and assembles a structured brief grounded in real evidence.

  2. Draft as a Page Content document

    Hero, intro, comparison table, mini-reviews, FAQ — written for scanability, in the customer's vocabulary, not founder-speak.

  3. Compose page sections

    The doc maps directly to typed page sections — hero, comparison table, structured cards, CTA — composed and verified.

  4. SEO + schema

    Title, meta, JSON-LD (Article / FAQPage / ItemList), internal links, and clean canonical — the full SEO/AEO surface.

What you get

Concrete outputs every time Korra runs this.

  • A live, indexable content page

  • Comparison table + structured mini-reviews

  • JSON-LD schema for AI search citation

  • Internal links wired to the rest of your site

When to use it
  • You're building a long-tail SEO/AEO surface — "best X for Y", "X vs Y", "how to X".
  • You want a single workflow that handles research, copy, and publish.
  • You don't want to copy-paste from a doc into a CMS.
About the author

Bryant Chou

Co-founder & founding CTO at Webflow

Bryant co-founded Webflow and architected the platform that now powers more than 1% of the active web. Along the way, he started and led the company's growth, marketing, sales, and data teams — scaling Webflow from $1MM to $100MM in revenue.

More from Bryant
Run together

Ploybooks that pair with Build a Content Page.

See every Ploybook