Personalized ABM Pages

Ploy researches a named prospect or audience segment and builds a noindex page that connects their context to your real capabilities and proof, in your site’s own design system.

By Ashley BruckerMarketing Leader at Hex, formerly VP Marketing at Ramp
How it runs

Ploy runs this Ploybook in 4 phases.

  1. Confirm and research the target

    Ploy identifies the prospect or segment and verifies the priorities that matter to the page.

  2. Connect product and proof

    Relevant capabilities and available customer evidence are matched to the target’s work.

  3. Plan and build the page

    The site’s native page system carries the message, with account identity included where appropriate.

  4. Check relevance and privacy

    Ploy reviews the page for audience specificity, factual claims, responsive rendering, and noindex settings.

Expected outputs

You want a relevant destination for a named prospect or a specific audience segment. Your sales or marketing team needs a page grounded in verified account context.

  • A personalized noindex page

    A prospect- or segment-specific destination kept out of search results.

  • A verified relevance argument

    Target priorities connected to real product capabilities and available proof.

  • A brand-native conversion path

    A checked page with one clear next step for the intended audience.

Frequently asked

Workflow questions

Ploy researches a named prospect or audience segment and builds a noindex page that connects their context to your real capabilities and proof, in your site’s own design system.
You want a relevant destination for a named prospect or a specific audience segment. Your sales or marketing team needs a page grounded in verified account context.
A personalized noindex page. A prospect- or segment-specific destination kept out of search results. A verified relevance argument. Target priorities connected to real product capabilities and available proof. A brand-native conversion path. A checked page with one clear next step for the intended audience.
Yes. A Ploybook is a reusable guide that adapts each run to the inputs you provide. You can run it on demand or customize a workspace copy for recurring work. Review and test that copy before scheduling it. Runs use AI credits, and required services must be connected for the account running the workflow.
About the expert

Ashley Brucker

Marketing Leader at Hex, formerly VP Marketing at Ramp

Ashley leads marketing at Hex and previously led marketing at Ramp. Her Ploybook builds research-backed pages that connect a product to each prospect's priorities.

Run together

Ploybooks that pair with Personalized ABM Pages.

Run Personalized ABM Pages today.

Ploy researches a named prospect or audience segment and builds a noindex page that connects their context to your real capabilities and proof, in your site’s own design system.