Publish Readiness
Ploy walks a site through going live on a custom domain — crawlability, indexing, redirects, canonicals, robots, and sitemap checked before a clean greenfield or cutover publish.
Ploy walks Publish Readiness through 5 phases.
Lock scope + triage
Pick the mode — full custom-domain launch, cutover, or technical audit — and sort every finding into site code, hosting config, or DNS.
Technical SEO audit
Crawlability, indexing, canonicals, trailing-slash behavior, robots.txt, sitemap, and route coverage flagged with severity and a fix.
Routing + redirects
Route rules, fallback origin, and redirects mapped so old URLs resolve, canonicals stay clean, and nothing 404s on launch day.
Go live
Attach the domain and publish — greenfield for a fresh launch, or a staged cutover that preserves the search equity you already have.
Verify + monitor
Confirm the live domain renders, indexes, and redirects correctly — then watch for publishing regressions after go-live.
Concrete outputs every time Ploy runs this.
You're connecting a custom domain and want to launch without breaking SEO. You're planning a cutover from an existing site and need redirects and canonicals right. A code change isn't showing up live, or you want a technical SEO audit before publishing.
A pre-publish audit
Crawlability, indexing, canonical, robots, and sitemap issues surfaced and ranked by severity before launch — caught on staging, not in production.
A clean routing + redirect map
Route rules, fallback origin, and redirects set so old URLs resolve and canonicals stay clean, with nothing 404ing on launch day.
A live custom domain
The site published on your domain — a fresh greenfield launch or a staged cutover that preserves the search equity you already earned.
Post-launch monitoring
Verification that the live domain renders, indexes, and redirects correctly, plus a watch for publishing regressions after go-live.
Ploybooks that pair with Publish Readiness.
Create a Homepage from Scratch
Site BuildingA lookbook-first, composition-obsessed workflow for shipping a production-ready homepage — section by section, on-brand from the first paint.
SEO & AEO Strategy System
SEO & AEOThe full APTK framework — keyword research, topic clustering, technical audits, on-page optimization, and AI-search visibility — for dedicated SEO engagements.
GSC Keyword Optimization
SEO & AEOFind keywords already earning impressions on a page but missing from the copy — then weave them in to lift CTR and rankings. No CSV exports.
Run Publish Readiness today.
Slurp your existing site in 60 seconds, plug in your stack, and let Ploy run Publish Readiness end-to-end — first output before you finish onboarding.