Publish Readiness

Ploy walks a site through going live on a custom domain — crawlability, indexing, redirects, canonicals, robots, and sitemap checked before a clean greenfield or cutover publish.

By Lorenzo GentileFounding Engineer at Ploy
How it runs

Ploy runs this Ploybook in 5 phases.

  1. Lock scope + triage

    Pick the mode — full custom-domain launch, cutover, or technical audit — and sort every finding into site code, hosting config, or DNS.

  2. Technical SEO audit

    Crawlability, indexing, canonicals, trailing-slash behavior, robots.txt, sitemap, and route coverage flagged with severity and a fix.

  3. Routing + redirects

    Route rules, fallback origin, and redirects mapped so old URLs resolve, canonicals stay clean, and nothing 404s on launch day.

  4. Go live

    Attach the domain and publish — greenfield for a fresh launch, or a staged cutover that preserves the search equity you already have.

  5. Verify + monitor

    Confirm the live domain renders, indexes, and redirects correctly — then watch for publishing regressions after go-live.

Expected outputs

You're connecting a custom domain and want to launch without breaking SEO. You're planning a cutover from an existing site and need redirects and canonicals right. A code change isn't showing up live, or you want a technical SEO audit before publishing.

  • A pre-publish audit

    Crawlability, indexing, canonical, robots, and sitemap issues surfaced and ranked by severity before launch — caught on staging, not in production.

  • A clean routing + redirect map

    Route rules, fallback origin, and redirects set so old URLs resolve and canonicals stay clean, with nothing 404ing on launch day.

  • A live custom domain

    The site published on your domain — a fresh greenfield launch or a staged cutover that preserves the search equity you already earned.

  • Post-launch monitoring

    Verification that the live domain renders, indexes, and redirects correctly, plus a watch for publishing regressions after go-live.

Frequently asked

Workflow questions

Ploy walks a site through going live on a custom domain — crawlability, indexing, redirects, canonicals, robots, and sitemap checked before a clean greenfield or cutover publish.
You're connecting a custom domain and want to launch without breaking SEO. You're planning a cutover from an existing site and need redirects and canonicals right. A code change isn't showing up live, or you want a technical SEO audit before publishing.
A pre-publish audit. Crawlability, indexing, canonical, robots, and sitemap issues surfaced and ranked by severity before launch — caught on staging, not in production. A clean routing + redirect map. Route rules, fallback origin, and redirects set so old URLs resolve and canonicals stay clean, with nothing 404ing on launch day. A live custom domain. The site published on your domain — a fresh greenfield launch or a staged cutover that preserves the search equity you already earned. Post-launch monitoring. Verification that the live domain renders, indexes, and redirects correctly, plus a watch for publishing regressions after go-live.
Yes. A Ploybook is a reusable guide that adapts each run to the inputs you provide. You can run it on demand or customize a workspace copy for recurring work. Review and test that copy before scheduling it. Runs use AI credits, and required services must be connected for the account running the workflow.
About the expert

Lorenzo Gentile

Founding Engineer at Ploy

Lorenzo is a generalist software engineer focused on AI product engineering. He brings a fast, pragmatic builder's lens to Ploybooks, with experience shipping full-stack products across modern frameworks, product workflows, and applied AI tools.

More from Lorenzo
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