Ploy takes one promising visitor or target account and builds a reviewed account plan — a right-sized contact roster, persona hooks, content links, and Gmail drafts on a paced send plan.
Confirm the trigger account, objective, persona universe, lookback window, sender, daily cap, and lawful basis — in one checkpoint before spending a credit.
Ploy identifies the company and trigger person from visitor data or your named target, then gathers public context and firmographics.
A lookback-sized contact roster resolved through the Contact Tool — one segment per persona, work emails verified, never scraped or fabricated.
Each persona segment is matched to the right value proposition and supporting page, so every contact gets a relevant reason to reply.
Concise, role-aware Gmail drafts on a paced send plan that avoids blasting one company. Drafts only — Ploy never sends without your approval.
A high-intent visitor or named account is worth a coordinated, multi-contact push. You want persona-specific outreach, not one generic email to one person. You want every email drafted and reviewed before anything sends.
A single working doc with the account objective, persona segments, contact roster, and send plan — auditable before anything goes out.
Contacts resolved and work-email-verified through the Contact Tool, sized to your lookback window and capped to avoid over-emailing one company.
One role-aware draft per contact with a relevant hook and supporting content link, sitting in your Drafts folder for review — never auto-sent.
A staggered schedule that spreads outreach across the account instead of firing every email at once, so the motion reads as coordinated, not spammy.
Rank identified visitors by ICP fit, resolve one verified contact each, and stage reviewable Gmail drafts ready to export to your CRM.
Build vs / alternatives / best-of pages engineered to be cited by AI Overviews, Perplexity, ChatGPT, and Google SGE — using the narrow-concession framing.
Ploy reads your traffic, visitor quality, and engagement signals — and tells you what's working, what's weak, and what to fix next.
Slurp your existing site in 60 seconds, plug in your stack, and let Ploy run Company Swarm end-to-end — first output before you finish onboarding.