A structured review of traffic, visitor quality, and engagement over a defined window — turning raw analytics into a clear report on what to action next.
Ploy picks (or you specify) a comparable time window — last 7 days, last 30, week-over-week.
Pageviews, unique visitors, sources, top pages — plus the identified company breakdown.
Time on page, scroll depth, form submits, and event signals scored against the prior period.
Pages punching above their weight. Pages bleeding traffic. Top accounts engaging — and ones gone quiet.
A short, prioritized action list — what to fix, what to double down on, what to test.
You want a weekly or monthly read on the site without opening five dashboards. You want insight, not just charts — what's working, what's weak, what to do next. You're tracking the impact of recent shipments.
Pageviews, unique visitors, sources, and trends over the window you choose, compared against the prior period so any movement is obvious at a glance.
The pages and channels pulling the most weight, ranked — plus the ones quietly bleeding traffic, so your attention lands where it actually matters.
Time on page, scroll depth, and form and event signals scored against the prior period, showing where attention truly lands and where it drops off.
A short list of the few changes most likely to move the numbers next — what to fix, what to double down on, and what to test.
Find keywords already earning impressions on a page but missing from the copy — then weave them in to lift CTR and rankings. No CSV exports.
Turn one high-fit visitor or named account into a coordinated, persona-tailored outreach motion — qualified, drafted, and staggered for review before a single send.
The full APTK framework — keyword research, topic clustering, technical audits, on-page optimization, and AI-search visibility — for dedicated SEO engagements.
Slurp your existing site in 60 seconds, plug in your stack, and let Ploy run Analyse Web Traffic & Visitor Engagement end-to-end — first output before you finish onboarding.