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Analytics & InsightsWeekly~15 min

Analyse Web Traffic & Visitor Engagement

A structured review of traffic, visitor quality, and engagement over a defined window — turning raw analytics into a clear report on what to action next.

By Bryant ChouCo-founder & founding CTO at Webflow
How it runs

Korra walks Analyse Web Traffic & Visitor Engagement through 5 phases.

  1. Set the window

    Korra picks (or you specify) a comparable time window — last 7 days, last 30, week-over-week.

  2. Read traffic + visitors

    Pageviews, unique visitors, sources, top pages — plus the identified company breakdown.

  3. Score engagement

    Time on page, scroll depth, form submits, and event signals scored against the prior period.

  4. Identify wins + weak spots

    Pages punching above their weight. Pages bleeding traffic. Top accounts engaging — and ones gone quiet.

  5. Recommend next moves

    A short, prioritized action list — what to fix, what to double down on, what to test.

What you get

Concrete outputs every time Korra runs this.

  • A weekly/monthly traffic report

  • Top pages + sources

    What's pulling weight, ranked.

  • Engagement scoring

    Where attention is — and isn't.

  • A prioritized action list

When to use it
  • You want a weekly or monthly read on the site without opening five dashboards.
  • You want insight, not just charts — what's working, what's weak, what to do next.
  • You're tracking the impact of recent shipments.
About the author

Bryant Chou

Co-founder & founding CTO at Webflow

Bryant co-founded Webflow and architected the platform that now powers more than 1% of the active web. Along the way, he started and led the company's growth, marketing, sales, and data teams — scaling Webflow from $1MM to $100MM in revenue.

More from Bryant
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