Conversion Copywriting
Ploy uses Corey Haines’ clarity-first copywriting framework to shape the page argument, write each section, and tighten every headline and CTA around one primary action.
Ploy runs this Ploybook in 5 phases.
Gather the evidence
Ploy reads the product, audience, brand voice, traffic source, customer language, objections, and verified proof before writing.
Set the message
The workflow defines the reader’s current problem, desired outcome, credible reason to believe, and one primary action.
Build the argument
Hero, proof, problem, benefits, how it works, objections, FAQ, and closing CTA are arranged so each section advances one idea.
Write the page
Ploy writes direct, specific copy in the customer’s language and connects every feature to a concrete benefit or outcome.
Edit for conversion
Jargon, unsupported claims, passive phrasing, filler, repetitive rhythm, and weak CTAs are cut before the final copy ships.
Concrete outputs every time Ploy runs this.
Your page explains features but never lands the customer outcome. The headline or CTA sounds generic, vague, or interchangeable with a competitor. You need a complete page narrative, not a loose collection of copy options.
A complete page narrative
Section-by-section copy that moves from the reader’s problem to the product’s value and one clear next step.
Stronger headlines and CTAs
Specific, action-led options with short rationales, ready to ship or test.
Brand-native copy
Language aligned to the site’s established voice, customer vocabulary, and editorial rules.
SEO title and description
Page metadata written to match the page promise when search visibility matters.
Ploybooks that pair with Conversion Copywriting.
Optimize Above-the-Fold Content
Site BuildingAudit and rewrite the most expensive section of any site — the hero a visitor sees before scrolling — then ship a fold that names one benefit and drives one action.
Build a Content Page
Site BuildingTwo-phase workflow for shipping content-driven pages — comparison guides, listicles, how-tos, pillar pages — with the research baked into the page.
Turn a video into landing pages & newsletters
Site BuildingTurn one video, podcast, webinar, talk, transcript, or article into a matched landing page, newsletter mockup, and sendable email exports.
Run Conversion Copywriting today.
Slurp your existing site in 60 seconds, plug in your stack, and let Ploy run Conversion Copywriting end-to-end. The first output lands before you finish onboarding.