A/B testing

Test the idea.Keep the page intact.

Learn which message converts more visitors, keep every challenger on-brand, and ship the winner without rebuilding the page.

  • Test a section or full-page hypothesis.
  • Keep both variants in the real site system.
  • Review results before promoting a winner.
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Get started.

Work email only — it's how we tailor your demo.

Trusted by high-horsepower founding teams at

  • Leadbay
  • Taiga
  • Volca
  • Once
  • Raspire
  • Indie Health
  • CodeCrafters
  • Datost
  • Hex
  • TNT Growth
  • Tonik
  • Leadbay
  • Taiga
  • Volca
  • Once
  • Raspire
  • Indie Health
  • CodeCrafters
  • Datost
  • Hex
  • TNT Growth
  • Tonik
Native experimentation

A test should answer one question.

See what visitors do

Read page, source, and company-level behavior in the same workspace.

Turn evidence into a page

Draft the next landing page, message, or layout from what the data shows.

Personalize the experience

Create focused pages for audiences and accounts without rebuilding the site.

Run the next move

Keep optimization work moving through reviewable, repeatable Ploybooks.

live sites,powered
by ploy.

Some of the brands we're lucky to ship with — every site below was built and designed in Ploy.

Clay GTM Guides homepage — orchestrate your GTM stack.
clay.com/guides
Adaptive homepage — construction accounting that runs itself.
adaptive.build
Raspire homepage — security that works every time your app does.
raspire.com
Once homepage — anyone can teach a child to read in 15 minutes a day.
tryonce.com
Taiga homepage — the medical billing partner you want to work with.
usetaiga.com
TNT Growth homepage — the AI growth team that's driven $750M+.
tntgrowth.com
Indie Health homepage — the front desk operating system for MSK practices.
indie.health

Bring the hypothesis.

Show Ploy the page, audience, and outcome you want to test.

No card required. Free tier included.