Wix pricing in 2026: every plan explained

Wix pricing starts at $19 per month for the Light plan and climbs to $159 per month for Business Elite, with a free plan available for basic sites. But choosing a Wix plan based on the monthly price alone can leave you paying more than expected once you add eCommerce features, apps, domains, and other tools.

This guide breaks down every Wix plan, what you get at each price, and the extra costs to account for. You will also see which plans make sense for different types of businesses and when Wix starts becoming expensive for what you actually need.

Key takeaways

• Wix has a free plan, but it comes with major limits: Wix branding, no custom domain, and very little storage make it a poor fit for most businesses
• Paid plans run from $19/month for Light to $159/month for Business Elite, with many businesses likely needing a $29-$59/month plan
• Wix Studio is built for agencies and freelancers managing client websites
• eCommerce starts at $29/month with the Core plan, while higher tiers add more selling and business features
• Your total cost can go beyond the plan price once you add paid apps, more storage, analytics tools, visitor identification, or CRM connections
• Traditional website builders usually leave ongoing growth work to your team after launch, including SEO updates, testing, visitor identification, and optimization

Wix pricing in 2026: an overview of plans and costs

Wix has several types of plans depending on what you need. Its standard website plans cover basic business and marketing sites, eCommerce plans add online selling features, and Wix Studio is designed for agencies and teams managing client sites.

The main thing to watch is how quickly your needs can push you into a higher-priced plan. A simple website may fit on a lower tier, but accepting payments, adding more storage, or managing multiple client sites can increase the cost.

The real cost breakdown

Wix’s advertised plan price is only part of what you may end up paying. Your total cost can also depend on:

• Plan: Light starts at $19/month, while Business Elite costs $159/month
• Billing: Paying month to month usually costs more than paying annually
• Paid apps: Some marketing, email, analytics, and automation features come with extra charges
• Storage: Lower-priced plans include less storage, so larger sites may need an upgrade
• Domain: Free domain offers usually apply only for the first year, so renewal adds an ongoing cost
• Extra tools: Visitor identification, CRM connections, and some SEO tools may require separate subscriptions

For a B2B startup running active marketing campaigns, a $29/month Wix plan can cost much more once you add the other tools your team needs.

Wix’s free plan vs. premium: what you get and what’s missing

The Wix free plan works as a sandbox for testing the editor. It does not work as a business website.

Free plan limitations

• Wix branding displayed on every page
• No custom domain connection (yoursite.wixsite.com/sitename format only)
• 500MB storage and 500MB bandwidth
• No Google Analytics integration
• No eCommerce functionality
• No form submissions to your own email
• Limited template access

The free tier exists to let you experiment with the drag-and-drop editor before committing. Running a real business on it damages credibility and limits functionality so severely that any legitimate use case requires upgrading.

What premium unlocks

Moving to any premium plan removes Wix branding, enables custom domains, and increases storage. But the feature unlocks vary dramatically by tier:

The jump from Core to Business adds $10/month and unlocks standard eCommerce features. If you need to sell products with more advanced features, plan for Business tier minimum.

Free alternatives worth considering

Ploy offers a free tier with 2,000 credits included, custom domains, integrations, visitor identification, and Git sync. No credit card required. The free plan provides enough capacity to build and launch a real marketing site, not just test an editor.

Wix premium plans: a deep dive into features and pricing

Light plan ($19/month)

The Light plan works for personal sites, portfolios, and simple landing pages. This tier makes sense for a personal blog or static portfolio. Business sites outgrow it within weeks.

What to consider:

• 2GB storage fills quickly with images
• 30 minutes of video hosting suits a single product demo
• 2 collaborator seats restrict team workflows
• No eCommerce, forms limited, analytics basic

Core plan ($29/month)

The $29/month price point is competitive with other website builders, but like those platforms, it covers hosting and basic eCommerce only. Advanced visitor identification and CRM sync still require separate tools.

Core removes the most painful Light limitations:

• 50GB storage handles most marketing site needs
• 5 hours of video hosting enables video content strategy
• 5 collaborators support small marketing teams
• Site analytics dashboard with traffic insights
• Basic eCommerce for accepting payments

Business plan ($39/month)

At $39/month, this tier competes with dedicated eCommerce platforms. The storage increase and collaborator bump make it viable for growing teams, but the eCommerce features lag behind specialized platforms.

Business unlocks standard eCommerce:

• Accept payments and process orders
• 100GB storage
• 10 collaborators
• Events functionality
• Custom payment forms
• Standard marketing suite

Business Elite ($159/month)

At $159/month, Business Elite costs more than many all-in-one growth platforms. Teams at this spend level should evaluate whether they need a website builder or a platform that continuously optimizes after launch.

The top tier adds:

• Unlimited storage
• Unlimited video hours
• 100 site collaborators
• Advanced analytics
• Priority support
• Custom reports
• Advanced eCommerce features

Is Wix Studio the right fit for enterprise teams?

Wix Studio is mainly built for agencies, freelancers, and teams managing multiple websites. Instead of charging per user, Wix Studio prices each site separately.

Studio pricing structure

The Wix Studio workspace is free, but every live client site needs its own paid hosting plan. Plans include Basic, Standard, Plus, Elite, and Enterprise, with higher tiers adding more storage, features, and support.

This works well for agencies managing a smaller number of sites, but costs rise as you add more client websites.

Studio vs. standard Wix

Wix Studio adds features such as:

• More control over responsive layouts
• Custom code options
• Tools for managing client websites
• Team roles and permissions
• API access for connecting other tools

For agencies, these features make it easier to manage design, development, and client work in one place.

What enterprise teams should consider

Wix Studio covers website building and team collaboration, but you may still need separate tools for other growth work:

• Visitor identification: Wix does not natively identify which companies are visiting your site
• CRM connections: Some workflows may require extra setup or third-party tools
• Ongoing optimization: Your team still needs to review and update pages after launch
• Growing site costs: Because pricing is per site, costs increase as you manage more websites

Ploy Enterprise takes a broader approach. It combines website building, visitor identification, SEO, and ongoing optimization in one system, with custom pricing for larger teams.

Wix eCommerce plans: building and scaling your online store

Wix’s eCommerce capabilities start at the Core tier with basic features and scale through Business and Business Elite. Each tier creates meaningful feature gaps.

Core ($29/month)

Entry-level eCommerce includes:

• Payment processing (2.9% + $0.30 per transaction typical)
• Product catalog management
• Basic shipping options
• Tax calculations
• Order management dashboard

Business ($39/month)

Adds commerce features:

• Standard eCommerce capabilities
• 100GB storage
• 10 collaborators
• Events functionality
• Custom payment forms
• Standard marketing suite

Business Elite ($159/month)

Adds advanced commerce capabilities:

• Priority customer support
• Advanced shipping rules
• Custom reports
• Unlimited video (for product demos)
• Advanced marketing suite
• 100 site collaborators

Abandoned cart recovery is available through Wix Automations across eCommerce plans. The platform also supports subscription products and multi-channel selling on multiple tiers.

Hidden eCommerce costs

Beyond plan fees, Wix eCommerce adds:

• Payment processing fees: 2.9% + $0.30 standard, varies by provider
• Premium apps: Advanced inventory, multi-location, and automation require paid apps
• Marketing tools: Email marketing, SMS, and advanced automation need additional subscriptions
• Third-party logistics: Shipping integrations often require paid connections

A complete eCommerce stack on Wix often costs $250-500/month when all components are tallied.

Beyond launch: why your website needs continuous optimization and AI

Publishing a website is the starting line, not the finish. Search behavior shifts. Competitors adjust positioning. AI answer engines surface different results. Buying intent signals change. Static sites fall behind.

What happens after launch on traditional platforms

On Wix and similar builders, post-launch looks like:

• Manual SEO audits: Quarterly if you remember, often triggered by traffic drops
• Content updates: When someone finds time in the backlog
• Performance monitoring: Checking dashboards occasionally, reacting to problems
• Competitor tracking: Manual searches and spreadsheet logging
• Visitor analysis: Aggregate traffic numbers, minimal actionable insight

This reactive model means your site degrades between audits while opportunities pass unnoticed.

What continuous optimization looks like

Ploy Web operates differently. After launch, it:

• Monitors technical SEO and Core Web Vitals daily
• Tracks competitor positioning changes
• Identifies content gaps and keyword opportunities through Google Search Console integration
• Drafts improvements for review and approval
• Optimizes for Answer Engine Optimization to capture AI search citations

Your team reviews and approves changes. Ploy handles the operational work that traditionally requires dedicated headcount or agency retainers.

Wix works for specific use cases: simple portfolios, small business brochure sites, and teams comfortable with manual maintenance and tool fragmentation. The pricing is transparent for basic needs, though hidden costs emerge as requirements grow.

For B2B teams running growth programs, the calculus shifts. The question is not whether Wix can host a website. Any builder can. The question is whether your website will actively help grow your business after launch.

Frequently asked questions

How does Wix pricing compare to Ploy?

Wix charges a fixed monthly price based on the plan you choose. Paid plans range from $19 to $159 per month, while eCommerce starts at $29 per month. Ploy uses credits instead, starting with a free plan and paid plans from $50 to $300 per month. Wix mainly covers website building and hosting, while Ploy also includes visitor identification, optimization, and CRM connections.

What extra costs can come with Wix?

Your Wix plan may not be your only expense. You may also pay for premium apps, domain renewal, extra storage, marketing tools, CRM connections, visitor identification, or custom development. These extras can make the total monthly cost much higher than the advertised plan price.

Which Wix plan is best for eCommerce?

The Core plan, at $29 per month, is the lowest tier that supports payments and basic eCommerce. Business costs $39 per month and adds more selling features, while Business Elite costs $159 per month and includes higher limits and more advanced tools. You should also account for payment processing fees, paid apps, shipping tools, and marketing software.

Can Ploy import my existing Wix site?

Yes. Ploy can slurp an existing Wix site in about 60 seconds while keeping its structure, brand, and design system. From there, you can continue building and optimizing the site in Ploy without starting over.

How can ongoing website optimization reduce costs?

Keeping a website up to date usually takes time from SEO, content, and technical teams. It can also require several separate tools. Ploy handles much of this work automatically by monitoring the site and drafting improvements for your team to review, which can reduce both software costs and manual work.

What’s the difference between Wix Studio and regular Wix plans?

Regular Wix plans are designed for individual websites and businesses. Wix Studio is aimed at agencies, freelancers, and teams managing multiple client sites. It adds more design control, team permissions, development tools, and client management features, while each live site still needs its own hosting plan.

Can I use Ploy while keeping parts of my Wix site?

Yes. You can move gradually instead of replacing everything at once. For example, you can use Ploy for new landing pages or campaigns while keeping existing Wix pages live, then move more of the site over when it makes sense.