RB2B has four plans in 2026: Free at $0, Starter at $79 a month, Pro from $149 a month and Pro+ from $199 a month. Free includes 150 company-level resolutions a month and Starter includes 300 with LinkedIn profiles. Pro and Pro+ start at 600 resolutions and get more expensive as you add volume.
The plan price is the floor. Your monthly bill depends on how many visitors RB2B identifies. Every identified person or company uses a credit, and anything over your allowance is billed as overage.
Key takeaways
- Starter is the cheapest RB2B plan that identifies people. It sends LinkedIn profile URLs to Slack or Teams, with no email addresses or CRM integrations.
- Pro is the first plan with business emails, HubSpot, Salesforce, Clay and RB2B’s other integrations. It also adds Hot Pages and Hot Leads to flag high-intent visitors.
- Pro+ costs $50 more than Pro at the same volume. It uses RB2B’s Premium Resolution, which RB2B says raises coverage from 15-20% to 35-45%.
- Company-level matches use credits too. Unused credits expire at the end of each billing cycle.
RB2B tells you who visited. Turning that visit into a meeting still takes three things. You need a page that speaks to what the visitor was looking at, a form that captures their interest, and follow-up that arrives while the visit is recent. Ploy, an AI web marketing platform, handles the website side of that work. So it’s worth deciding early which tool owns each step.
RB2B plans and prices at a glance
| Plan | Monthly price | Monthly resolutions | Person-level ID (US only) | Company-level ID (global) | Integrations | Overage per resolution |
|---|---|---|---|---|---|---|
| Free | $0 | 150 | None | 15-20% coverage | Slack | None listed |
| Starter | $79 | 300 | 15-20% coverage, LinkedIn URLs, no email | 15-20% coverage | Slack and Teams | 45¢ |
| Pro | From $149 | 600 to 2,500 | 15-20% coverage, business emails | 15-20% coverage | Slack, Teams, HubSpot, Salesforce, Clay, Zapier, Apollo, webhooks, CSV export and more | 25¢ |
| Pro+ | From $199 | 600 to 12,500, custom above | 35-45% coverage, business emails | 35-45% coverage | Same as Pro | 25¢ |
Coverage ranges are RB2B’s published figures. RB2B’s help center gives combined company and contact coverage of roughly 30-40% on Starter and Pro, and an average of 70-80% on Pro+.
Prices verified on October 29, 2026, from RB2B’s pricing page and help center.
What each RB2B plan includes
Free: $0
Free identifies companies, not people. You get 150 resolutions a month, company-level identification worldwide and alerts in Slack. There are no names, email addresses or CRM integrations. It’s a way to check whether the companies you sell to visit your site at all.
Starter: $79 a month
Starter adds person-level identification for US visitors and raises your allowance to 300 resolutions a month. Identified people arrive in Slack or Teams as LinkedIn profile URLs, and RB2B adds pageview history and session recaps.
Starter has no email addresses, no CRM or Clay integrations and no CSV export, so you follow up by hand. Each resolution over the limit costs 45¢.
Pro: from $149 a month
Pro is where RB2B connects to the rest of your stack. It adds business email addresses, email enrichment, HubSpot, Salesforce, Clay, Zapier, Apollo, webhooks, CSV export and more than a dozen other integrations.
Pro also includes three filtering tools:
- Hot Pages, which tags visits to your high-intent pages
- Hot Leads, which filters visitors against your ideal customer profile
- Exclusions, which drop domains, URLs and lists you don’t want to track
Pro starts at 600 resolutions for $149 and goes up to 2,500 resolutions for $349. Each resolution over the limit costs 25¢, additional domains are $99 a month (up to five), and support includes escalation to a person.
Pro+: from $199 a month
Pro+ includes everything in Pro and switches to Premium Resolution. That adds RB2B’s Identity Graph Waterfall, a layer of external data sources on top of RB2B’s own graph. For both US contacts and companies worldwide, RB2B publishes 35-45% coverage on Pro+ and 15-20% on Pro.
Pro+ starts at 600 resolutions for $199 and goes up to 12,500 resolutions for $849. Above 12,500 a month, RB2B’s sales team sets the price. RB2B says Pro+ goes up to 2,500,000 resolutions a month.
Pro and Pro+ prices by monthly resolutions
| Monthly resolutions | Pro | Pro+ |
|---|---|---|
| 600 | $149 | $199 |
| 1,250 | $249 | $299 |
| 2,500 | $349 | $399 |
| 5,000 | Not available | $499 |
| 7,500 | Not available | $649 |
| 10,000 | Not available | $799 |
| 12,500 | Not available | $849 |
| Above 12,500 | Not available | Custom |
How RB2B credits and overages work
RB2B uses “credits” and “resolutions” to mean the same thing. One credit is one unique visitor identified in a 30-day period, whether RB2B finds the person or only their company. Here’s what that means for your bill:
- Repeat visits don’t cost extra within a cycle. A visitor who comes back five times in a month uses one credit.
- Company-level matches count. “Someone from Acme visited” uses a credit even though no person-level profile appears. So credit use often runs higher than the number of profiles you see.
- Unused credits expire. They don’t roll over to the next billing cycle. They only carry forward when you change plans or buy more credits mid-cycle.
- Overage is billed per resolution. It’s 45¢ on Starter and 25¢ on Pro and Pro+. You can set an overage limit in your account settings to avoid surprise charges.
- Global tracking is optional. Turning it off stops company-level matches outside the US, which saves credits if most of your buyers are in the US.
- Free has no overage option. RB2B’s help center says tracking can stop when an account runs out of credits.
What overages cost in practice
Say your site gets 900 resolutions a month on the 600-resolution Pro tier. The extra 300 cost $75, so you pay $224 in total. The 1,250-resolution tier costs $249 and leaves room for 350 more.
Starter can end up costing more than Pro. At 500 resolutions a month, Starter’s 200 extra resolutions add $90, for $169 in total. Pro covers 600 resolutions for $149 and adds emails and integrations.
What changed in January 2026
In January 2026, RB2B started charging a credit for every identified visitor, whether matched to a person or only a company. To offset the change, it doubled monthly credit limits on every paid plan. Reviews written before then may quote smaller allowances.
Which RB2B plan fits your team
- Free fits teams with no budget yet who want to see whether target companies visit their site.
- Starter fits a founder or a single rep who works leads by hand from Slack and reaches out on LinkedIn.
- Pro fits sales teams that want identified visitors in HubSpot or Salesforce, with emails for outreach and Hot Leads to filter out poor fits. Choose your tier by how many visitors RB2B identifies each month, not total traffic, because only identified visitors use credits.
- Pro+ fits teams with a lot of traffic from outside the US, or teams that want RB2B’s highest coverage. It costs $50 more than Pro at the same volume.
- Agencies and teams with several sites should look at Pro or Pro+, where additional domains are $99 a month, up to five.
Still deciding whether RB2B is the right tool? Our RB2B review covers how it works day to day, and RB2B alternatives compares other visitor identification tools.
What RB2B pricing doesn’t cover
Every RB2B plan tells you who visited. RB2B’s published plan features don’t include a page builder or a form on your site. On Pro and Pro+, follow-up runs in the tools you connect, such as HubSpot, Salesforce, Clay or Apollo.
To turn identified visitors into pipeline, most teams still need:
- A page that matches what the account was researching, such as an industry or account page
- A form or booking step that captures the visitor when they’re ready
- Follow-up that reaches the right person while the visit is recent
- A view of which pages and visits led to meetings
That’s the work Ploy is built for. Ploy builds on-brand pages on your design system, with forms and analytics built in. On paid plans, it identifies the companies and likely contacts behind your US traffic, scores their intent and keeps HubSpot updated with a two-way sync. When an account keeps coming back to your pricing page, you can build a page for that account in Ploy, add a form and watch for return visits in the same analytics. Meanwhile, Ploy’s SEO agent works on getting more of the right visitors to your site from search.
Frequently asked questions
How much does RB2B cost?
RB2B has a free plan and three paid plans. Free is $0, Starter is $79 a month, Pro starts at $149 a month and Pro+ starts at $199 a month. Pro and Pro+ cost more as you add monthly resolutions.
Does RB2B have a free trial?
Every RB2B account gets a 7-day trial with all features and no credit card. After the trial, you can stay on the Free plan or upgrade.
What counts as a resolution in RB2B?
A resolution, or credit, is one unique visitor RB2B identifies in a 30-day period, either as a person or as a company. Repeat visits from the same visitor in that period don’t use extra credits.
What happens if I go over my RB2B limit?
Each extra resolution costs 45¢ on Starter and 25¢ on Pro and Pro+. You can set an overage limit in your account settings. If you go over every month, moving to a higher tier usually costs less.
What match rate does RB2B publish?
RB2B publishes 15-20% coverage on Starter and Pro and 35-45% on Pro+, for both person-level and company-level identification. Its help center gives combined averages of roughly 30-40% on Starter and Pro and 70-80% on Pro+. Person-level identification covers US visitors only, while company-level identification works worldwide.
Does Ploy identify website visitors?
Yes, on paid plans. Ploy identifies the companies and likely contacts behind your US traffic and scores their intent. Paid plans start at $50 a month, and HubSpot two-way sync is on Pro ($300 a month) and up.
Sources
- RB2B pricing page: https://www.rb2b.com/pricing
- RB2B help center, Plans: Pro and Pro+: https://support.rb2b.com/en/articles/8943609
- RB2B help center, RB2B Plans Side-By-Side Comparisons: https://support.rb2b.com/en/articles/9173659
- RB2B help center, Understanding the RB2B Credit System: https://support.rb2b.com/en/articles/9341254-understanding-the-rb2b-credit-system
- RB2B help center, Credit FAQs: https://support.rb2b.com/en/articles/10577574-credit-faqs
- RB2B help center, Managing Your RB2B Plan and Credits: https://support.rb2b.com/en/articles/11185848-managing-your-rb2b-plan-and-credits
- RB2B help center, Updates to RB2B Billing and Subscription Plans (January 2026): https://support.rb2b.com/en/articles/13285979-updates-to-rb2b-billing-and-subscription-plans-january-2026
Give every identified visitor a next step
Build on-brand pages with forms and analytics built in, then add visitor identification and intent scoring when you're ready.