Lead generation landing pages: 8 examples and a checklist

A lead generation landing page trades one offer, such as a report, a demo, or a newsletter, for a visitor’s contact details. You’ll also see it called a lead gen landing page or a lead capture page. It is built for one audience arriving from one ad, email, or post, and every section supports a single form. Below are 8 live examples, the fields to ask for by offer, what to measure after launch, and a checklist to run before you send traffic.

5 things every lead generation landing page needs

The examples below differ in length and layout, but the ones worth copying all get these right:

• One specific offer. “The 2026 benchmark report” gives visitors a reason to submit, while “our resources” gives them none.
• A headline that repeats the promise. Reuse the wording of the ad or email that sent the click, so visitors know they landed in the right place.
• A form sized to the offer. Ask only for what your follow-up will use. The field table further down shows what to ask for by offer.
• Proof beside the ask. Logos, a customer count, or a short quote near the form show visitors that others already trust you.
• A button that names the result. “Get the report” and “Book your demo” tell visitors what the click delivers, which “Submit” never does.

Getting these right usually means a separate page for each campaign, which is hard to keep up when every page needs a designer. Ploy’s Agent builds each page from your design system and components, so a new campaign page matches the rest of your site.

8 lead generation landing page examples

Each summary describes only what the page showed when we reviewed it. Pages change often, so check the live version before you copy a pattern. For more examples across other page types, see our landing page examples.

1. Gong asks for one field

Gong’s demo page drops the site menu and shows only a logo above the headline “Turn pipeline into revenue with Gong.” The form card holds one work email field and a “Book your demo” button. Three expandable rows hold the detail, and a “Trusted by 5,000+ customers” line with logos sits below.

Borrow this: ask for one field and tuck supporting detail into rows visitors can open, so nothing pushes the form down the page.

2. Salesforce previews the report beside the form

Salesforce’s State of Sales page keeps its full navigation. Under the headline, 3 bullets each tease one finding with a percentage. The form beside them asks for 8 fields, from job title to phone number, and ends with “Get the report.”

Borrow this: tease specific findings next to the form. A long form usually brings fewer submissions, but each one arrives with what sales needs to route it.

3. HubSpot publishes part of the report on the page

HubSpot’s State of Marketing page leads with “The 2026 State of Marketing Report” and one button, “Get the trends.” Further down, it shares headline findings as large stat callouts, plus a quote from Kieran Flanagan.

Borrow this: give away a few real findings up front. Visitors who have already learned something have a reason to trade an email for the rest.

4. Zendesk gives its report a microsite

Zendesk CX Trends runs on its own branded site with a separate menu and one button, “Download the report.” Below the hero, it lists the report’s 5 trends with a short summary of each.

Borrow this: a flagship annual offer can earn its own small site, as long as every section points to the same download.

5. KlientBoost opens the form with an easy question

KlientBoost’s free marketing plan page promises a plan built “from real client data.” Step one skips name and email and asks “What do you need help with?” with buttons for paid advertising, SEO, CRO, and more. Further down, sample persona cards and a keyword table show what the plan looks like.

Borrow this: open a multi-step form with a question about the visitor’s problem, and show a sample of what they’ll receive.

6. monday.com routes support away from sales

monday.com’s contact sales page keeps its full navigation. Three checkmarked benefits sit beside the form, with a link that sends technical and billing questions to the Help Center. The form ends with two dropdowns, company size and “What would you like to explore?”

Borrow this: send support requests elsewhere before they reach sales, and use dropdowns for the answers you route on.

7. Asana says when sales will reply

Asana’s sales page has a minimal header with the logo and one “Get started” button. Under the headline “Talk with an Asana expert,” the copy says the sales team will get in touch within a business day, followed by 3 bullets on what the call covers.

Borrow this: put your reply time on the page. It sets expectations for the visitor and gives your team a standard to meet.

8. Lenny’s Newsletter asks for an email and nothing else

Lenny’s Newsletter opens with a subscribe screen showing the logo, one sentence on who it’s for, a count of over 1,200,000 subscribers, one email field, and a Subscribe button.

Borrow this: for a recurring offer, say who it’s for, add one line of proof, and ask only for the email.

How to set up the lead capture form

Decide the fields, the routing, and the follow-up before launch.

Choose fields by offer

Every field should be used by someone after the submit, so cut any field nobody reads. If you sell to businesses, ask for a work email so leads match the companies in your CRM. Link your privacy policy beside the button, and add consent language where your audience’s laws require it.

Route submissions and follow up fast

Write down where each submission goes, who gets notified, and who replies, then send a real test entry and confirm it arrives everywhere you expect. On a Ploy site, native forms handle the capture for you. Every submission is saved and emailed to your team, and when the form asks for an email, replying to the notification answers the submitter directly.

On the thank-you step, confirm the submission, deliver the offer right away, and point to one next action, such as a booking calendar after a demo request. Then route by fit. Send high-fit leads to sales with the page and offer they came from, and put everyone else into an email sequence on the same topic.

How to measure a lead generation landing page

Submissions alone don’t tell you whether a page works. Track these from day one:

• Submission rate by source. Tag every ad, email, and social link with UTM parameters, then divide submissions by visitors for each source. A page can work for email traffic and fail for paid social.
• Lead quality. Follow each lead into your CRM and count meetings, opportunities, and customers. Ten leads that book calls are worth more than a hundred that never reply.
• Engagement before the form. Scroll depth and clicks show whether visitors reach the form or leave first.
• Companies that didn’t submit. A visitor who reads the page and leaves can still be a good account, and sales can follow up if you know who it was.

Every published Ploy site records traffic sources, scroll depth, clicks, and form activity with no setup, and its channel grouping shows visits from AI assistants such as ChatGPT. On the Starter and Pro plans, Ploy’s visitor identification shows the company behind a visit and, when available, the person’s name, job title, and LinkedIn profile, which gives sales a second list to work.

Lead gen landing page launch checklist

1. The headline matches the ad or email that sends traffic.
2. The page loads fast and the form works on a phone.
3. A test submission arrives with every field intact, and the notification reaches the right person.
4. The thank-you step delivers the offer and names the next step.
5. Analytics records the visit and the submission.
6. Every link to the page carries UTM parameters.
7. A privacy policy link sits beside the form.

Lead generation landing page builders compared

Most landing page builders now include forms, so compare them on how pages get built and what you learn about leads after launch. For a wider roundup, see our guide to the best AI landing page builders.

Build lead generation landing pages with Ploy

Ploy is the AI marketing platform for website growth. Every campaign page it builds launches on-brand, with forms and analytics already in place. See how the AI landing page builder works.

Pages can go live on your own domain, including chosen paths of your existing site while the rest of it stays where it is today. Custom domains start on the Starter plan. The same workspace also runs SEO and outreach, so you can bring traffic to the page and follow up with the people it attracts from one place. Compare plans on the pricing page.