The Ploy
blog

News, guides, and stories from the team building Ploy.
The Changelog
The features, improvements, and fixes we ship to Ploy, rounded up every week.
How Clay turns original data into interactive lead magnets
Inside Clay’s 6,346-company speed-to-lead study, the agents behind it, and the practical build system Alex Lindahl uses to run faster GTM experiments.
HubSpot Landing Page Breakdown: How It Generates Leads
See how HubSpot structures landing pages to generate leads, reduce form friction, match offers to visitor intent, and move prospects through the funnel.