HubSpot landing pages are standalone pages you build in Content Hub for one campaign or offer, such as an event registration, a product launch or gated content, with forms that turn visitors into HubSpot contacts. They suit teams whose contacts already live in HubSpot. Every Content Hub plan includes them, and your plan sets how many you can create.
Build a HubSpot landing page from a template in five steps
HubSpot’s editor is drag and drop, and pages are built from templates, either from your active theme or custom templates made in HubSpot’s design manager. You add a form or call to action, preview the page on different devices and publish it to a domain connected to HubSpot (free accounts publish to a HubSpot-branded domain). After launch, HubSpot’s analytics show who visits each page and what they do.
HubSpot’s Create and customize pages guide lists the steps:
- Open Landing Pages. Click More, then go to Content > Landing Pages. If More doesn’t appear, go to Content > Landing Pages directly.
- Set up your brand kit. Click Set up Brand Kit to add your logo, favicon and colors.
- Create the page. Click Create a landing page in the top right. If it’s your first page, choose a theme and click Set as active theme.
- Pick a template and add content. Click a template card, then Edit manually, and add your copy, images and form in the content editor.
- Set the page details. Click Settings to enter the page title, choose the domain and URL slug and write the meta description, then publish.
Free and Starter cap HubSpot landing pages at 30
HubSpot’s Content Hub pricing page lists four plans:
| Plan | Price | Landing pages | What you add |
|---|---|---|---|
| Free | $0, up to 2 users | Up to 30 | HubSpot branding on every page |
| Starter | $20 per seat a month ($7 new-customer offer) | Up to 30 | Custom templates, no HubSpot branding |
| Professional | $450 a month, 3 core seats | Up to 10,000 | Smart content, A/B and adaptive testing, SEO recommendations, AI page generation |
| Enterprise | $1,500 a month, 5 core seats | Up to 10,000 | Everything in Professional |
The HubSpot landing page builder limits volume, design and hosting
Teams usually look for another builder when they hit one of these limits:
- Page volume. Going past 30 pages means moving to Professional even when page count is all you need, while Ploy prices its plans by credits used for building and editing rather than by page count.
- Brand-matched design. Matching your site’s design means building custom HubSpot landing page templates, while Ploy’s AI landing page builder builds each page from your existing design system and components.
- Hosting. If your main site runs on Webflow, WordPress or another platform, HubSpot pages run on a domain or subdomain connected to HubSpot, with their own templates. Ploy’s routing rules can instead serve pages on chosen paths of your existing domain once you have a paid plan with a custom domain.
HubSpot remains the simpler choice when your pages follow a few proven templates and your contacts live in HubSpot, because forms, contact records and page reports stay in one system.
Keep HubSpot reporting on landing pages built elsewhere
HubSpot’s tracking code guide covers four steps:
- Install the tracking code by hand on every external page, with one HubSpot tracking code per page, since only HubSpot-hosted pages get it automatically.
- Add the external domain in HubSpot’s tracking code settings.
- Connect your forms. Embedded HubSpot forms send submissions straight to HubSpot, and the tracking code lets HubSpot capture non-HubSpot forms too.
- Label the pages. Have a developer add HubSpot’s setContentType call with the value landing-page so reports count them as landing pages.
HubSpot landing page builders compared
| Tool | How you build pages | Starting price |
|---|---|---|
| Ploy | Ploy’s Agent builds each page from your design system and components, then tracks visits, leads and, with Search Console connected, search performance | Free; HubSpot sync from the $300/mo Pro plan |
| HubSpot Content Hub | Drag-and-drop editor and template library, with AI page generation on Professional and Enterprise | Free, with up to 30 pages |
| Unbounce | Prompt with AI, customize a template or start from scratch | $29/mo, with a 14-day free trial |
| Leadpages | AI page creation, with brand kits from the Business plan | $29/mo |
| Instapage | Website and landing page builder with reusable page blocks and forms | $79/mo billed annually, with a 14-day free trial |
For more options, see our guide to the best AI landing page builders.
Build landing pages with Ploy and sync leads to HubSpot
Ploy is the AI marketing platform for website growth, and for teams that run their CRM in HubSpot it covers the work around each page:
- Lead capture. Native forms save every submission and email it to the workspace owner or the recipients you choose.
- HubSpot sync. On Ploy’s Pro plan and above, two-way sync covers contacts, companies and deals and logs new leads from your pages.
- Analytics. Built-in analytics shows where visitors came from and what they did on each page.
- Search. Ploy’s SEO agent researches keywords and drafts page improvements for you to approve.
The Free plan needs no card, and the pricing page compares every plan.
Build on-brand landing pages for every campaign
Start free with pages built from your design system, and add HubSpot sync on the Pro plan.