The Ploy
blog

News, guides, and stories from the team building Ploy.
The Changelog
The features, improvements, and fixes we ship to Ploy, rounded up every week.
25 Testimonial Examples That Actually Build Trust (2026)
25 testimonial examples from Ramp, Stripe, Gong, AG1 and more, with screenshots: who they name, what they quantify, and what to steal for your own site.
30 Best Landing Page Examples in 2026 (With Breakdowns)
We measured 30 landing page examples from Stripe, Notion, Ramp, Apple and more: headlines, buttons, forms and proof. See what works and what to steal.
16 Best CRO Tools for SaaS Companies in 2026
Compare 16 CRO tools for SaaS in 2026 across analytics, A/B testing, session replay, personalization, product analytics, and continuous optimization.
Canva Landing Page Breakdown: Free-to-Paid Conversion Tactics
A closer look at Canva’s landing page design, including its layout, product visuals, CTAs, trust signals, and tactics for moving visitors toward conversion.
38 Landing Page Statistics for 2026: Conversion Rates, Load Times, and Trends
38 landing page statistics for 2026 covering conversion rates, B2B and SaaS benchmarks, page speed, mobile performance, forms, AI, and A/B testing.
44 Landing Page Conversion Rate Statistics: 2026 Benchmarks That Separate Top Performers from Everyone Else
Industry benchmarks, optimization levers, and performance gaps that reveal why some landing pages convert at 13% while others struggle at 3%.
30 Website Conversion Rate Benchmarks by Industry (2026 Data)
Industry-specific conversion metrics, funnel benchmarks, and channel performance data showing where optimization efforts actually move the needle.
32 Website Personalization Statistics
ROI benchmarks, adoption trends, and performance data showing how personalized web experiences contribute to growth.
Stripe Landing Page Breakdown: What Makes It Convert So Well
See how Stripe uses focused messaging, clear CTAs, product proof, and technical trust to turn landing-page visitors into users.
Linear Landing Page Breakdown: How It Drives Signups
See how Linear’s landing page uses clear messaging, product visuals, social proof, and a focused signup path to drive more conversions.
Notion Landing Page Breakdown: What Makes It Convert So Well
See how Notion's landing pages use focused messages, single-goal CTAs, social proof, and continuous optimization to convert.
Figma landing page breakdown: How it converts visitors
Learn how Figma landing pages use clear messaging, strong CTAs, product visuals, trust signals, and simple signup flows to turn visitors into users.