Right after we launched Ploy, customers immediately asked for a better way to manage dynamic content with a CMS.
At the same time, we were seeing customers building things on Ploy we never could have anticipated. Splatter built a Swedish horror film streaming service. TrueSkies Aviation built a booking platform for private jet travel. Clay built their entire skills marketplace on Ploy. These were apps and sites that needed more than a CMS. They needed a database.
Today we're introducing PloyDB, our native database layer inside Ploy that allows you to build dynamic apps, content rich websites, and agentic workflows, all without a separate Supabase subscription.
When you’re using your favorite app, you rarely think about the database behind it. But this unsung hero powers the workflows that keep marketing and GTM running.
Databases power GTM at scale
Your CRM, your website, your blog, and your website's chatbot all run on top of a database. Databases enable:
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All of your data to funnel into a shared place, both for humans and for agents
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Templates you can build once and run at scale, with no need to rebuild the same thing over and over again
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Systems to speak to each other, it's easy for your CRM to connect to your CMS because they are organized the same way on the backend
Building a structured way to handle large sets of data takes teams from whipping up one-off deliverables to running GTM motions at scale.
PloyDB makes it easier than ever to develop autonomous systems for growth, marketing, and GTM.
Why we built PloyDB
If we wanted to help customers build one-off landing pages, Ploydb would not be the right place to invest. A bespoke approach to data, with support from a third-party integration, would be more than enough.
But to power growth at scale, websites with thousands of pages, or ABM campaigns targeting hundreds of accounts, our customers need a native way to run templatized workflows and manage structured data.
With simple prompts, Ploy can now help create schemas, populate databases, update content, and use that data to build game-changing go-to-market workflows.
What can you do with PloyDB
Ploydb makes it possible to run almost any workflow that requires intaking information, leveraging a template, and executing at scale. After that, it's just a question of what you can dream up. Here are some of the ways customers are using Ploydb.
Personalization at scale: ABM, sales outreach, and personalized lead magnets
One of the most exciting parts of Ploydb is how deeply customers can now personalize pages at scale.
Because Ploy can now store structured information and connect it to templates, you can create personalized experiences without manually building every variation.
For example, PloyDB can power:
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Account-based marketing pages
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Personalized sales decks and landing pages
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Education and content-rich sites
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User system sites like a LMS (Learning management system)
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Rich applications like content calendars and customer pipeline management
Imagine a workflow that pulls from enriched website visitor data, funnels all visitors into a database, and creates unique sales decks for each person. Or imagine managing your influencer program, storing hundreds of influencers in a database and automatically creating unique landing pages for each, including UTMs, Stripe links, and audience-specific messaging.
These workflows would have required a complex patchwork of tools, if they could have been built at all. Now, it can all run natively in Ploy.
Lead magnets that function like mini-apps
PloyDB also opens the door for GTM teams to get creative with how they target accounts.
Clay used PloyDB to build their Speed-to-Lead report, a multi-step agentic workflow that requested demos from over 6,000 companies, then pulled all that data together into a deep dive report, sharing how fast top companies actually respond to leads.
With PloyDB, you can store structured content in a database and use it to power dynamic pages across your site.
That means you can:
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Add a new blog post within a ploy-native CMS
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Create template pages for repeatable content types
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Run always-on enrichment workflows
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Keep large content libraries organized as they grow
Migrate your content in seconds
Ploydb also makes migrating from an existing web platform completely seamless.
Traditionally, migrating CMS content from platforms like Webflow or WordPress requires exports, imports, CSV files, custom scripts, or manual cleanup. If either platform does not support the right migration path, you are stuck building your own tool or moving content by hand.
With PloyDB, migration can work around structured data instead of duplicated pages.
Rather than cloning thousands of pages one by one, Ploy can migrate the underlying CMS content into a database, then create template pages to render that content cleanly on your new site.
Migrating hundreds of CMS pages can take a few minutes now.
Seamless integration with no added cost
Most vibe-coding website builders rely on external database tools. That can work, but it creates friction and compounding costs.
Because we built PloyDB as a native feature, your pages, agents, content, campaigns, and data can all work together in the same product. The best part? PloyDB comes with every plan, even our Free tier!
We believe you should not have to understand database administration to launch a dynamic website, personalize a campaign, or organize your growth workflows.
Start a ploy today: “Tell me what can start building with PloyDB”