The Ploy
blog

News, guides, and stories from the team building Ploy.
The Changelog
The features, improvements, and fixes we ship to Ploy, rounded up every week.
Contact Us Page Examples: 20 Designs That Get Replies
Stripe, Mercury, Basecamp and 17 more contact pages, counted field by field: how each one routes the message, whether it publishes a real email or phone number, and why only one of them says when you'll hear back.
Website Headline Examples: 40 Hero Headlines From Top Brands
The hero headline from 40 homepages including Ramp, Supabase, Cloudflare and Oura, with word counts and the eight patterns they fall into. The median is six words, one contains a number, and only seven say "you".
Best B2B Websites: 20 Examples From Ramp, Clay, Gong and More
The first screen of 20 B2B homepages, read closely: what the headline claims, whether it sends you to a product or a rep, and which seven show proof above the fold. Includes what to copy from each.
20 Best SaaS Websites in 2026 (And What to Steal From Each)
20 best SaaS websites, measured: what each pricing page publishes, what every SaaS site now has, and the ideas worth stealing for your own site.
Modern Website Design: 25 Examples and the Trends Behind Them
We measured 25 modern website designs: type sizes, fonts, colors, blur and motion. See the real 2026 trends, the numbers behind them, and what to copy.
Website Layout: 12 Proven Layouts With Examples (2026)
Twelve website layouts real companies run today, each with a live example, what it suits, where it breaks, and what happens to it on a phone.
25 Testimonial Examples That Actually Build Trust (2026)
25 testimonial examples from Ramp, Stripe, Gong, AG1 and more, with screenshots: who they name, what they quantify, and what to steal for your own site.