WordPress fits teams that need to self-host open-source software. Ploy is the broader choice for company websites, landing pages and blogs: pages built from your design system, the companies behind your traffic named, SEO and AEO in one place, and nothing to patch.
Your site must stay self-hosted.
Your site exists to win customers.
Eleven questions that decide which one should run your marketing site.
Prices and features checked October 27, 2026. Sources: WordPress.com pricing and plan docs, WordPress.org, W3Techs, Ploy pricing and Ploy docs.
WordPress publishes pages. Ploy builds them in your brand, hosts them, and shows you who they brought in.
A WordPress site comes with a standing chore: update core, update the theme, update each plugin, then check that nothing broke. Ploy hosts and maintains the site itself, so there are no plugin versions, conflicts or security patches for your team to chase.
Sengo left WordPress after two years because plugins and security upkeep took more attention than the site was worth.
Ploy reads your site from its URL and turns your voice, design tokens and components into one system. Ask Ploy's Agent for a page in chat and it builds from that system, so a new landing page matches the rest of your site without a page builder or a developer ticket.
Every Ploy site keeps its own component library in code, so the brand gets tighter with each page instead of drifting.
Ploy names the companies and likely contacts behind eligible U.S. visits, scores intent from the pages they read and how often they come back, and syncs those accounts to HubSpot or Attio. Sales gets a list of accounts already reading your site.
WordPress has nothing built in for this. Adding it means another vendor to buy and connect.
Search Console and GA4 connect to the same workspace that builds your pages. Ploy audits each page for missing schema and weak direct answers, fixes them in your voice, and tracks where ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews cite you.
On WordPress, SEO starts with a plugin such as Yoast, and AEO tracking is a separate tool.
PloyDB is the database built into Ploy. Blog posts, case studies, directories and form submissions live in tables you edit like a spreadsheet, and one template turns every row into a page. Contacts and accounts can live there too, so a small team can run without a separate CRM.
On WordPress, forms, custom content and a CRM connection each usually mean another plugin to install and update.
Ploy ships with native connectors for the CRMs, docs, sheets, and analytics tools growth teams live in — no Zapier middle layer, no broken webhooks. Marketing keeps its workflow; Ploy makes it loop back into the site.
Push named visitors and accounts into pipeline.
Sync identified contacts into your CRM of record.
Turn briefs and docs into live pages.
Source long-form copy from docs marketing already writes.
Spin programmatic pages off a single sheet.
Read traffic and conversions Ploy uses to propose refreshes.
Pull keyword performance into SEO Ploybooks.
Bring brand assets in without manual uploads.
Ploybooks are the AI teammate part — repeatable marketing workflows Ploy executes on its own. SEO audits, AEO comparison pages, visitor swarms, traffic reports. You approve; Ploy ships.
Ship competitor /vs pages engineered to be cited by ChatGPT, Perplexity, and Google AI Overviews.
Turn raw analytics into a report on what is working, what is weak, and what deserves action.
Surface keywords earning impressions but missing from a page, then weave them in.
Compose a production-ready homepage section-by-section from a curated lookbook reference.
Turn one high-fit visitor into a coordinated, persona-tailored outreach motion — drafted and staggered for review.
APTK keyword research, topic clustering, technical audit, and AI-search visibility — one system.
Ploy moves your pages and blog posts with their URLs and SEO intact. Bring the whole site at once, or move it in parts with Ploy Connect.
Ploy reads the public site: pages, posts, brand and metadata.
Ploy proposes what to rebuild and what to leave on WordPress. Nothing moves until you say so.
Pages rebuild from your components, and posts import into PloyDB with their URLs and SEO metadata.
Point your domain at Ploy, or use Ploy Connect to serve Ploy pages on chosen paths of your WordPress site.
Turn on visitor identification and SEO and AEO tracking for the new site.
Sengo moved about 600 WordPress pages to Ploy in one night. Before changing anything, Ploy's agent read every sitemap and found about 50 issues already on the live site. Read the Sengo story
Ploy is better for company websites, landing pages and blogs: it builds pages from your design system, hosts them, names the companies that visit and tracks SEO and AEO in one workspace. WordPress fits teams that need to run open-source software on their own servers.
WordPress is open-source publishing software. Features come from themes and plugins you install and keep updated, on your own host or WordPress.com. Ploy is the AI marketing platform: Ploy's Agent builds and edits pages in chat, and the same workspace hosts the site, identifies visiting companies, syncs your CRM and tracks SEO and AEO.
WordPress is cheaper to start. The software is free, and WordPress.com plans start at $4 a month billed yearly. Ploy has a $0 Free plan, then Starter at $50 and Pro at $300 a month. Ploy includes hosting on every plan, and its paid plans add visitor identification.
Ploy can replace WordPress for marketing sites. It reads your site from its URL, rebuilds the pages from your components, imports posts with their URLs and SEO metadata, and hosts the result. Sengo moved about 600 WordPress pages to Ploy in one night.
Choose WordPress over Ploy if you run a full online store or your team needs to run open-source software on its own servers. WordPress is licensed under GPLv2, so you can install it on any infrastructure you control.
Ploy and WordPress can share one domain. The Ploy Connect plugin serves Ploy pages on chosen paths of your WordPress site while the rest of the site stays on WordPress. It needs a paid Ploy plan, and Ploy recommends pointing your domain at Ploy when you can.
Start on the Free plan with no card. Paste your WordPress URL and Ploy rebuilds your first pages in your brand.
