Corey Haines of Conversion Factory, with Will Gao of Ploy
Corey Haines co-founded Conversion Factory, a B2B SaaS marketing agency, and created the open-source Marketing Skills repo. He shows how to run SEO and AEO at scale with three live builds: a video turned into a landing page, a programmatic SEO page cluster, and a Typeform alternative page in Claude Code.
04:12Search clicks are down and buyers research in new ways. Will and Corey cover what changed and three ways to keep quality high at scale.
15:27Corey runs his content repurposing Ploybook in Ploy and turns a recorded video into an on-brand landing page that keeps his own voice.
27:47Corey's programmatic SEO skill runs real keyword research, picks from his 12 playbooks, and builds a persona page cluster for Conversion Factory.
45:26On a fictional SaaS site, Corey builds a Typeform alternative page in Claude Code, then runs his copywriting skill so it stops sounding like AI.
52:06When a page count gets ridiculous, the random sample test, how long to wait before checking rankings, and how to build a unique copywriting skill.
Build pages from your own videos, notes and data, not a blank prompt. Target keywords with real search volume from a tool like DataForSEO.
Generate a few pages you can review by hand, fix them, then scale. Aim for 75 to 90% unique text on every page.
Pull 20 or 50 random pages and ask if each one deserves to exist on its own. Give new pages a week or two before you judge rankings.
Register free to watch the full recording of Corey and Will's session.
Founder, Conversion Factory
Corey co-founded Conversion Factory, a B2B SaaS marketing agency. In January he created the Marketing Skills repo, the most popular open-source repo for AI marketing skills. He has bootstrapped a couple of SaaS products and writes the Swipe Files newsletter.
Co-founder and Head of Growth, Ploy
Will is co-founder and head of growth at Ploy, an AI-native web platform that turns your website into a growth engine. He studied computer science and started out in engineering.
Put Corey's frameworks to work after the session. Open a Ploybook and run the full workflow inside your workspace.
Research, design, build, and monitor useful programmatic SEO page systems without generating thin, duplicative, or orphaned pages.
Turn product truth, customer language, and one conversion goal into clear page copy for homepages, landing pages, pricing, features, and About pages.
Turn one video, podcast, webinar, talk, transcript, or article into a matched landing page, newsletter mockup, and sendable email exports.
Watch Corey's full session free, on demand.
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