Alex Lindahl of Clay, with Will Gao of Ploy
Alex Lindahl spent about four and a half years in the Clay community before becoming its creator in residence. He shows how Clay turned a speed to lead benchmark of over 6,000 companies into a personalized report, then builds a Reddit AMA landing page live in Ploy with PloyDB and charts.
07:21Alex explains the creator in residence role, why Clay moved past static PDF downloads, and why it ships more content to learn faster.
12:47Why Clay chose speed to lead, how agents tested over 6,000 companies, and how PloyDB powers a personalized report for each visitor.
27:15Alex tours a Clay-branded landing page built in Ploy that captures emails, then asks visitors which guests and workflows they want next.
30:57One prompt sets up PloyDB from a CSV, a suggested next step adds charts, and point-and-click edits stay on brand through Clay's design system.
45:07Alex's build order: a use case that drives activation, the data behind it, then reusable parts so each new lead magnet ships faster.
Pick a use case that leads to activation, then work backward to the data that makes the experience personal. That data can come from agents, your sales team or customer conversations.
Make parts you can reuse on the next project. Clay reuses its design system, PloyDB data and Clay workflows, so each new lead magnet ships faster.
Ship more content to get more data faster, then iterate on what strikes a chord. A lead magnet that works in one industry may not work in another, so run your own tests.
Register free to watch the full recording of Alex and Will's session.
Creator in Residence, GTM Engineering, Clay
Alex has been part of the Clay community for about four and a half years and joined Clay a little over two and a half years ago as a GTM engineer, helping enterprise customers such as Nvidia and Reddit use Clay. He started the newsletter gtmengineering.ai, then moved into the new creator in residence role, where he builds interactive lead magnets in Ploy.
Co-founder and Head of Growth, Ploy
Will is co-founder and head of growth at Ploy. He hosted this session with Alex.
Watch Alex's full session free, on demand.
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