How Volca saves its AEs 1-⁠2 hours a week with Ploy

Volca’s software runs in the back office of home services shops. To win those shops, Volca’s marketing had to reach owners who also hear from every other company selling to them. As Don put it, “We’re not competing with other software companies in the back office. We are competing with the attention of other companies that might be doing sales and marketing.”

For a startup, fighting for that attention meant investing in two jobs. The first was the website. Rebuilding it through an agency could cost $20K to $30K and take months. The second came after every demo, when Volca’s AEs spent time each week on follow-up for each prospect.

Volca rebuilt its website on Ploy, kept the $20K to $30K and got those months back they would have lost in an agency rebuild.

Ploy worked from Volca’s brand voice, assets, and guidelines, and from what it had learned working with Don before the rebuild. “Having Ploy is like having an in-house marketing team as your right-hand man that knows your brand voice, knows your assets, knows your guidelines,” Don said. He could act on an idea the same day, or even the same minute, and publish something in 20 minutes.

Ploy connected to Volca’s call recorder and built a follow-up page after each demo. Each page explained the owner’s pain points, embedded the video, and linked to Volca’s website, where the owner could find more case studies and products.

Don expected better follow-up to take longer, and found the opposite.

To set up the same follow-up:

1. Connect Ploy to the recorder you use for demos
2. Have Ploy build a follow-up page after each demo that covers the prospect’s pain points and embeds the video
3. Link each page to your case studies and product pages

Once a follow-up page went out, Ploy’s built-in visitor identification showed Volca who opened it, and whether those visitors matched Volca’s ICP down to the buyer level. Each open was an immediate signal of which accounts were warm and which were hot, so the team knew who to reach out to first and how.

Volca then ran Ploybooks that emailed those buyers automatically to convert them faster.

“Just having Ploy sit there as a full-time BDR on the website is a real superpower,” Don said.

To run the same play:

1. Check who opened each follow-up page to see which accounts are warm or hot
2. Confirm the visitor matches your ICP down to the buyer
3. Run a Ploybook that emails those buyers automatically

With its website, demo follow-up, and buyer emails on Ploy, Volca could move at a speed Don called “necessary to win in today’s world.”