Vizcom is an AI-powered design tool for product designers and their teams. Designers use it to go from a sketch to a photorealistic 3D render in seconds, for industrial design, footwear, gaming, apparel, and automotive.
Emily Lonetto leads marketing at Vizcom. She used Ploy to start from Vizcom’s brand without filling out a form, bring Google Analytics and other data into campaign planning, and build a page for each event audience in minutes.
The challenge
Different pages for very different crowds
Vizcom’s events drew different audiences in each city. For Design Week in SF and Copenhagen, Emily expected “very different vibes, very different types of people,” and she didn’t want the two pages to look exactly the same.
Building pages like that with AI meant the tool had to know Vizcom first. Emily had tried other generative AI tools before and described many of them as “almost randomized.”
“The playbook and the timelines and my expectations of what it takes to get something out was immediately shattered the first time that I played with Ploy.”
Emily LonettoMarketing lead, VizcomThe solution
Brand, voice, and audience from the first session
The first time Emily used Ploy, it already knew about her and about Vizcom. “I was blown away by how easy and how much Ploy already knew about me and the company before I even had to fill out any form,” she said.
Ploy picked up Vizcom’s brand, voice, and target audience without Emily having to do “virtually any explanation.” She called that “such a clear difference” from the other generative AI tools she had tried.
Campaign ideas from Google Analytics data
Ploy was connected to a lot of Vizcom’s data, including Google Analytics. Emily’s team pulled from that data to plan campaigns, including some that hadn’t been planned at all. “We can pull a lot of data that we have and even inform campaigns that weren’t even on our road map in the first place,” she said.
To plan campaigns the same way:
- Connect Google Analytics and your other data sources to Ploy
- Pull that data into campaign planning
- Look for campaigns the data supports that aren’t on your roadmap yet
A separate page for each Design Week
Design Week was one of those campaigns. Vizcom had events coming up in SF and Copenhagen, with a different crowd at each, so each city got its own page.
Emily gave Ploy the doc with the event information, the audience information her team had gathered from different sources, and the creative made for each event. Ploy built the pages in minutes.
To build event pages the same way:
- Add the doc with the event details
- Add the audience information you have for each event
- Add the creative made for that event
“We were able to really easily plug in the doc that we had with all the information … and see those pages come up in a matter of minutes.”
Emily LonettoMarketing lead, VizcomLooking ahead
Emily saw speed and creativity as the obvious gains. She also saw Ploy give “technical empathy” to team members “who may have never been able to produce things that they now can with Ploy.”
“The dream state of having a marketing team on Ploy is just watching them honestly just get unleashed.”
Emily LonettoMarketing lead, VizcomShip a page for every campaign
See how Ploy learns your brand, pulls in your data, and builds a page for each audience in minutes.