PEC360 cut website changes from a week to 30 seconds

PEC360 sells AI voice automation, patient access software, care management, and managed call center services. That range is hard to explain in one pitch, so the website had to carry a lot of the explaining.

Ava inherited a dated Webflow site after the colleague who built it left. An outside agency had made its graphics and animations, and every request meant a meeting, a walkthrough of the change, and a wait for new edits. One small change took about a week, and PEC360 had a long list of them.

After onboarding with Ploy, website updates and new pages pivoted from booking a meeting with an agency to simply starting a conversation with Ploy. New case studies reused the layout and formatting of PEC360’s existing ones, so each one took a fraction of the time. Ploy created on-brand healthcare and hospital graphics that helped tell PEC360’s story across its site.

With only a bit of website experience from college, Ava worried she might need addition dev support to maintain the website. She quickly realized that was not the case.

While browsing other healthcare companies’ websites, Ava noticed many of them had FAQ sections. Around the same time she was using ChatGPT at work, and wondered if PEC360’s visitors could type a question and get an answer the same way. She opened a new Ploy and asked whether it could build something like that. Ploy said it could and built a chatbot for the site.

The first version handled the basic questions. Ava then used Ploy’s database to give it the company knowledge she wanted it to have, set how it should answer certain questions, and chose where it should send a visitor when it couldn’t answer. She set it all up quickly, and soon the chatbot was live on the site and fielding prospect questions.

Every Friday at 9 AM, Ploy sent an email through Outlook updating Ava and a colleague on the answers the chatbot gave and the information it was missing, so Ava could continue to teach the chatbot.

To set up the same chatbot for your site:

1. Give Ploy the facts about your company and the pages that explain each product
2. Set how it answers common questions and where it sends a visitor when it can’t answer
3. Read the Friday email that lists the answers it gave and the information it was missing

Access360, one of PEC360’s products, helps patients get an appointment within 72 hours. Doctors’ schedules often look fully booked for months, yet patients miss appointments and leave open slots behind. To show health systems the size of that gap, PEC360 sent them an Excel sheet to work out their effective no-show rate: no-shows, same-day cancellations, and same-day reschedules combined.

Ploy turned that spreadsheet into a calculator page. Instead of plugging numbers into Excel, a health system could enter them on a webpage and see its effective no-show rate and how much money it was losing when doctors couldn’t see patients. At the time of the interview, the team was checking the numbers before sending it out.

To turn a spreadsheet into a tool on your site:

1. Give Ploy the spreadsheet and explain what each input and formula measures
2. Ask Ploy to build a calculator page on your site
3. Check every result against the original spreadsheet before you share it with customers

PEC360 writes for health systems, so its blog has to stand on credible sources. Ava set Ploy to watch the sources she trusts and send her topic ideas on Tuesday and Thursday mornings, before she started work.

To run the same research workflow:

1. List the sources you trust, such as academic and scientific journals
2. Have Ploy email you new findings and topic ideas on set mornings
3. Pick a topic and let Ploy write the first draft
4. Review, revise, and rewrite the draft before it goes live

PEC360’s deals depend on relationships, so the team built personalized pages tailored to each health system it meets. Every page was password protected and visible only to that system.

Ava also asked Ploy for a 2-week LinkedIn campaign for Access360, PEC360’s patient access product. Ploy returned a full campaign plan with tips on how to run it, and the team was impressed enough to weigh it against hiring an outside campaign agency.

Before Ploy, PEC360’s website waited on an agency, and a small change took about a week. With Ploy, Ava, for the most part PEC360’s solo marketer, could make the same change in about 30 seconds without writing code.

That same way of working carried into everything else. The chatbot answered visitors’ questions, and Ava kept teaching it from its Friday report. The calculator turned an Excel sheet into a page the team could send to health systems. Blog research arrived on Tuesday and Thursday mornings, and every health system PEC360 met got its own private page. Ava also built a PR page to promote PEC360’s CEO for speaking engagements and podcasts.

Ava said Ploy took the team’s ideas and built them right away, with no one in between to brief and wait on.