The Ploy
blog

News, guides, and stories from the team building Ploy.
The Changelog
The features, improvements, and fixes we ship to Ploy, rounded up every week.
38 Website Experimentation Statistics That Explain Why Most Tests Fail and What High-Performers Do Differently
Market data, performance benchmarks, and operational insights showing the gap between companies that test and companies that learn
34 Email Outreach Statistics and Response Rate Benchmarks for 2026
34 email outreach statistics for 2026 covering cold email response rates, open rates, personalization, deliverability, follow-ups, and ROI.
31 Marketing Team Productivity Statistics for 2026
31 marketing team productivity statistics for 2026 covering AI adoption, time savings, automation ROI, workloads, content output, and burnout.