The Ploy
blog

News, guides, and stories from the team building Ploy.
The Changelog
The features, improvements, and fixes we ship to Ploy, rounded up every week.
25 Account-Based Marketing Statistics in 2026
25 ABM statistics on adoption, ROI, pipeline lift, sales-marketing alignment, and technology trends. Data-driven benchmarks for B2B marketing leaders.
25 ICP Website Visitor Statistics - 2026
25 research-backed statistics on website visitor behavior, traffic sources, and conversion patterns. Benchmarks for B2B teams targeting high-value accounts.
25 Marketing Automation Statistics That Define Growth in 2026
25 data-backed statistics on AI personalization, omnichannel integration, lead scoring, journey orchestration, and workflow automation reshaping B2B marketing in 2026.
17 Organic Traffic Statistics That Reveal How Search Has Changed in 2026
17 sourced statistics on organic CTR benchmarks, search market share, ranking performance, and how AI Overviews are changing organic traffic in 2026.
14 Technical SEO Statistics That Reveal Where the Web Actually Stands in 2026
55.7% of sites pass Core Web Vitals. Structured data adoption hit 50.6%. Mobile lags desktop by 8 points. Key metrics that define SEO competitiveness.
30 Website Optimization Statistics You Should Know in 2026
30 website optimization statistics on page speed, conversion rates, and AI search, plus what separates top-performing sites from everyone else in 2026.