The Ploy
blog

News, guides, and stories from the team building Ploy.
The Changelog
The features, improvements, and fixes we ship to Ploy, rounded up every week.
17 Organic Traffic Statistics That Reveal How Search Has Changed in 2026
17 sourced statistics on organic CTR benchmarks, search market share, ranking performance, and how AI Overviews are changing organic traffic in 2026.
Your AI-Built Site Is Invisible to ChatGPT
Lovable, v0, and Bolt ship client-rendered SPAs that serve a blank page to ChatGPT, Claude, and Perplexity. Here is the technical reason why, how to test your own site in 8 seconds, and why server-side rendering is the fix.