The Ploy
blog

News, guides, and stories from the team building Ploy.
The Changelog
The features, improvements, and fixes we ship to Ploy, rounded up every week.
Your website is already doing outbound. You just can't see it.
Inbound and outbound already meet on your website. The missing system identifies high-intent visitors, turns their context into useful outreach, and closes the loop with ABM.
What Corey Haines taught us about AI-native SEO and AEO
A detailed walkthrough of 3 live workflows Corey Haines used to turn a video into content, build a programmatic SEO cluster, and improve a competitor page.
Your AI-Built Site Is Invisible to ChatGPT
Lovable, v0, and Bolt ship client-rendered SPAs that serve a blank page to ChatGPT, Claude, and Perplexity. Here is the technical reason why, how to test your own site in 8 seconds, and why server-side rendering is the fix.