Turn every strategic account into a buyer-ready experience.
Avoca is building the AI front office for service businesses. Ploy gives your sales team one system for turning account research, discovery conversations, and complex proposals into personalized pages that help each buying group move forward.
Private, noindex, and reviewed by Avoca before anything is shared.
Avoca’s market position
The AI front office for service businesses
Public scale signal
Trusted by 1,000+ service leaders
Proposed first buyer
One named strategic account
Your sales story changes by account. Your web workflow should keep up.
Avoca sells a broad operating system across inbound, speed to lead, outbound, and coaching. Ploy helps the team explain the right part of that story to the right buying group at each stage of the deal.
Give strategic accounts a story shaped around their service model, market, and buying group.
Launch researched account pages in Avoca’s voice
Ploy turns approved account context into a private page with the right narrative, proof, resources, and next step while preserving Avoca’s brand system.
Help champions carry discovery context into a broader stakeholder conversation.
Turn call transcripts into buyer-facing business cases
Move beyond the recap email with a page that organizes the value lever, open assumptions, supporting evidence, and next-call agenda.
Explain a broad AI front-office platform clearly in complex, late-stage deals.
Package proposals as interactive web experiences
Give operational, technical, and executive stakeholders one navigable destination for the proposed system, rollout, and decision path.
One account.
One connected sales path.
Start with the warm account, give the buyer a relevant destination, carry discovery into a business case, and close with a proposal every stakeholder can understand.
Start with a real signal
Choose one warm strategic account where Avoca has a specific reason to reach out: expansion, a new operating priority, or an active sales conversation.
Ploy deliversPloy researches the account, buyer, trigger, and relevant proof before drafting.Build the account page
Create a private destination that connects Avoca’s AI front office to the account’s service model, customer operation, and buying group.
Ploy deliversAvoca reviews the claims, message, and CTA. Ploy ships it on-brand.Carry discovery forward
After the call, turn the transcript and operating inputs into a business case the champion can use internally.
Ploy deliversKeep assumptions explicit and turn missing information into the next-call agenda.Close with clarity
Package the proposal, rollout, and supporting resources in one buyer-ready experience, then use engagement as context for follow-up.
Ploy deliversHuman review stays in the loop from first page to final proposal.
Pick the account. Ploy builds the path.
Avoca brings
The account, the buyer, and the sales context.
One strategic target account and primary buyer
The reason this account matters now
Approved proof, resources, and sales assets
The next step Avoca wants the buying group to take
Ploy builds
The private buyer-ready destination.
Sourced account and persona research
A co-branded, noindex account page
A post-discovery business case when the deal advances
An interactive proposal for complex stakeholder review
The team gets
A repeatable play, not a one-off microsite.
Avoca reviews every customer-facing claim before it ships
The strongest page becomes a reusable Ploybook
Each new account keeps Avoca’s brand and proven structure
Engagement gives sellers context for the next human follow-up
Let’s build Avoca’s first account page together.
Bring one strategic account and the next step you want from them. Ploy will turn the research, narrative, proof, and CTA into a private page your team can review and send.
Prepared for Jack Gashi and the Avoca sales team.