The Ploy
blog

News, guides, and stories from the team building Ploy.

What's new in Ploy

The Changelog

The features, improvements, and fixes we ship to Ploy, rounded up every week.

Growth data
September 1, 202620 min read
25 Account-Based Marketing Statistics in 2026
25 ABM statistics on adoption, ROI, pipeline lift, sales-marketing alignment, and technology trends. Data-driven benchmarks for B2B marketing leaders.
Growth data
August 31, 202619 min read
25 ICP Website Visitor Statistics - 2026
25 research-backed statistics on website visitor behavior, traffic sources, and conversion patterns. Benchmarks for B2B teams targeting high-value accounts.
Growth data
August 31, 202619 min read
25 Marketing Automation Statistics That Define Growth in 2026
25 data-backed statistics on AI personalization, omnichannel integration, lead scoring, journey orchestration, and workflow automation reshaping B2B marketing in 2026.