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Site BuildingOn demand~60 min

Slurp & Improve a Site

Ploy slurps an existing site, audits it across content, design, and structure — then remixes it into something visually elevated without losing the brand voice.

By Bryant ChouFounder & CEO at Ploy
How it runs

Ploy walks Slurp & Improve a Site through 5 phases.

  1. Slurp the source

    Ploy mirrors the existing site's structure and content into a fresh Ploy workspace — code, copy, and assets intact.

  2. Audit weaknesses

    Structural, content, and design issues are surfaced as a prioritized list — what to keep, what to fix, what to throw out.

  3. Lookbook-driven redesign

    New visual direction grounded in lookbook references that match the brand's industry and mood — never generic AI defaults.

  4. Remix sections

    Ploy rebuilds each section with elevated design while preserving the original's working copy and structure.

  5. Verify + publish-ready

    Smoke tests, responsive review, and a clean commit you can publish whenever you're ready.

What you get

Concrete outputs every time Ploy runs this.

  • A visually elevated version of the original site

  • A documented audit

    What was wrong with the original, and how the rebuild fixed it.

  • Working copy preserved

    Headlines, meta, and structure that already ranked stay in place.

When to use it
  • You have an existing site that's tired but the copy isn't broken.
  • You want a redesign without losing what's already ranking.
  • You're prepping a site to migrate onto Ploy and want it improved on the way in.
About the author

Bryant Chou

Founder & CEO at Ploy

Bryant co-founded Webflow and architected the platform that now powers more than 1% of the active web. Along the way, he started and led the company's growth, marketing, sales, and data teams — scaling Webflow from $1MM to $100MM in revenue.

More from Bryant
Run together

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