Account-Based Marketing

Pipeline is named.Your site should be too.

Account-based marketing (ABM) that runs itself. Ploy resolves anonymous traffic to named accounts, drafts a personalized landing page for each one, and pushes intent into Attio, HubSpot, or Salesforce — while your team sleeps. No ABM stack to configure.

Trusted by high-horsepower founding teams at

  • Leadbay
  • Taiga
  • Volca
  • Once
  • Raspire
  • Indie Health
  • CodeCrafters
  • Datost
  • Leadbay
  • Taiga
  • Volca
  • Once
  • Raspire
  • Indie Health
  • CodeCrafters
  • Datost
How it works

Ploy runs ABM. You approve the pages.

Four jobs Ploy handles continuously. You stay in the loop on the pages it drafts — nothing else. No separate identification vendor, no separate personalization layer, no manual export to the CRM.

  • 01

    Identify.

    Ploy resolves anonymous visits to named companies in milliseconds — firmographics, industry, headcount, and likely contacts attached. No script to install, no tagging to maintain.

  • 02

    Personalize.

    Ploy drafts a personalized landing page for every target account — hero, proof, and CTA keyed to the account, industry, or deal stage. You approve. It ships.

  • 03

    Score intent.

    Ploy scores each account from the pages they read — pricing twice in a week is louder than a single blog post. Hot accounts rise to the top automatically.

  • 04

    Sync.

    Ploy pushes named accounts and intent signals into Attio, HubSpot, or Salesforce. Slack alerts fire when a target account turns hot — no manual export, no dashboard to babysit.

Definition

What is account-based marketing?

Account-based marketing (ABM) is a B2B go-to-market motion where sales and marketing target a defined list of high-value companies — “accounts” — instead of generic personas. Each target account gets personalized content, landing pages, and outreach. A modern ABM platform combines four jobs: identifying which accounts are in-market on your site, personalizing the experience for them, scoring intent from on-site behavior, and routing the signal into a CRM. Ploy bundles all four into the website itself instead of bolting them on as separate tools.

Identification

Resolve anonymous site traffic to named companies the moment they land — firmographics, headcount, industry, and likely contacts attached. The first job of any ABM platform is knowing which target accounts are actually in-market.

Personalization

Ship landing pages, microsites, and account experiences keyed to a specific company, industry, or deal stage. Modern ABM means every named account sees a page built for them, not a generic homepage.

Intent scoring

Score how warm each account is from the pages they read, how long they stay, and how often they come back. Pricing twice in a week is louder than a blog post once. Sales works the warm accounts first.

CRM sync

Push identified accounts and intent signals into Attio, HubSpot, or Salesforce automatically. The CRM is where pipeline lives, so the signal has to land there — not in a separate marketing dashboard reps never open.

Personalized pages

Every named account deserves its own page.

Ploy drafts a landing page for every target account — hero, proof points, screenshots, and CTA in your brand voice, personalized to the account, industry, or deal stage. You approve. Ploy ships.

  • Personalize hero, proof, imagery, and CTA per account, industry, or stage
  • Pages live at /accounts/<name> on your site, or on a prospect-facing subdomain
  • Ploy drafts; you approve in one click — no web ticket, no waiting on design
  • Pull target-account lists from the CRM to drive page generation in bulk
See how identification feeds personalization
New named account
2 min ago
AnthropicSan Francisco, CA · anthropic.com
92 / Hot
IndustryAI / ML
Headcount280
FundingSeries C
Pages viewed (last 7 days)
  • /pricing
    ×4
  • /customers/dev-tools
    ×2
  • /blog/ai-search-citations
    ×1
Synced to Attio · Pipeline / NewOpen in CRM →
ABM examples

Three ways teams already run ABM in Ploy.

Pick the motion that maps to your pipeline. Each example uses the same four-step pipeline above — only the targeting and surface change.

  • Example 01

    Target-50 program at a Series B SaaS.

    Sales hands Ploy a list of 50 dream accounts. Ploy drafts a personalized landing page for each one — referencing the account by name, their industry, and the integration story that matters to them. Reps work the accounts reading pricing twice.

  • Example 02

    Vertical microsite for fintech buyers.

    One landing page per industry — fintech, healthtech, devtools — swapped automatically when an identified visitor matches the segment. Same site, different page, no rebuild between segments.

  • Example 03

    Account experience on a prospect subdomain.

    For high-stakes pilots, host the personalized page on the prospect’s own subdomain — they see your story on their domain, no code shipped on their side. Used for executive briefings, board demos, and ABM dinners.

Who it’s for

Built for the people doing the marketing work.

ABM works where pipeline is named, not counted. These are the teams that get the most out of it.

Frequently asked

Account-based marketing questions, answered.

  • What is account-based marketing?

    Account-based marketing (ABM) is a B2B go-to-market motion where sales and marketing target a defined list of high-value companies — "accounts" — instead of generic personas. Each account gets personalized content, landing pages, and outreach. Modern ABM platforms combine three jobs: identifying which accounts are in-market on your site, personalizing the experience for them, and routing intent signals into a CRM.

  • How is ABM different from inbound marketing?

    Inbound marketing pulls broad audiences in with general content and lets them self-segment. ABM flips the order: sales and marketing pick the target companies first, then build dedicated content, pages, and outreach for each one. Most B2B teams now run both — inbound for top-of-funnel demand, ABM for the named accounts they actually want to close.

  • What does an ABM platform do?

    An ABM platform identifies which named companies are visiting your site, lets you ship personalized landing pages and microsites for target accounts, scores intent from on-site behavior (which pages they read, how often, how recently), and routes that intent signal into the CRM so sales can act on it. Ploy bundles all four jobs into the website itself instead of bolting them on as separate tools.

  • Is Ploy an alternative to Mutiny, 6sense, or Demandbase?

    Yes — for teams that want ABM without the six-figure stack. Mutiny is a personalization layer on top of an existing website (Webflow, Wix, etc.). 6sense and Demandbase are enterprise intent-data and ad platforms with separate page tooling. Ploy is the website itself, so visitor identification, personalized landing pages, intent scoring, and CRM sync share one surface — no integrations to maintain, no annual contract.

  • Do I need a separate visitor-identification tool to run ABM in Ploy?

    No. Visitor identification is built in — every page resolves anonymous traffic to named accounts the moment they land, with firmographics, industry, headcount, and likely contacts attached. Read the visitor-identification feature page for the data each identified account carries.

  • What CRMs does Ploy sync identified accounts to?

    Attio, HubSpot, and Salesforce. When an in-market account is identified, Ploy can auto-create the company record with firmographics, visit history, intent score, and the last page they read. Slack alerts fire when a target account crosses an intent threshold so reps work the warm ones first.

  • How fast can I launch an ABM program in Ploy?

    Sixty seconds to first identified account: paste your existing site URL into Ploy and you'll see the named companies already on it before you migrate anything. From there, Ploy drafts a personalized landing page for a target account in minutes — hero, proof points, and CTA in your brand voice. You approve. Ploy ships.

  • Who is ABM for?

    ABM works best for B2B teams selling to a finite list of high-value accounts — most commonly Series A-C SaaS companies, enterprise software, and any team where pipeline is named rather than counted. If your sales team can list the 50-500 companies they most want to close, ABM is the right motion. Pure-play self-serve SaaS with millions of long-tail customers usually doesn't need it.