Inside Clay’s lead magnet playbook
How Clay built a personalized speed-to-lead report for 6,346 target accounts on PloyDB.
Customer insight
Content backbone
Agentic research
Personalization engine
Interactive lead magnet
Break down Clay’s AI-native lead magnet strategy
How Clay created the Speed-to-Lead report with Ploy
As over six thousand rows of data started rolling in, Alex had to turn that information into a report that would be fun to read and valuable for Clay’s audience. Here is how he built it all in Ploy.
01 · Build stage
Write the report first
Outline and draft the story before touching the design.
Speed to lead: what 6,346 form fills revealed
Most teams treat inbound follow-up as a routing problem. The benchmark shows a larger gap between speed, coverage, and relevance.
The businesses we tested each had varying results. Let's see how they did.
Customer pain
Method
Findings
What to do next
02 · Build stage
Build the skeleton in PloyDB
Turn the outline into a reusable page structure with data-ready modules.
Speed to Lead Report
Updated just now
03 · Build stage
Create the lead magnet page in Ploy
Turn the finished narrative and benchmark into the interactive Speed to Lead experience.
Book a demoCLAY · GTM ENGINEERING BENCHMARK
Speed-to-Lead
The 2026 GTM Engineering Benchmark
6,346
FORMS TESTED WITH AGENTS. READ BELOW ↓
Do you know your speed to lead?
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Company email address
Matched against an anonymized index.
See all 8 build stages
Get the guide for the page build, charts, motion, dataset, personalization, and sales workflow.
Want the deeper version?
Hear how Clay built it on PloyDB
Hear Alex explain why Clay chose this opportunity, how he built the experience in PloyDB, and how the system connects to Clay and the four-agent benchmark workflow.
Watch recording
Build with Ploy
Build a personalized lead magnet with Ploy
Bring a report, webinar, benchmark, or campaign idea. Ploy helps your team build the page, connect the data, capture the lead, and improve the experience after launch.
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