# Ploy > Ploy is an AI-powered web marketing automation platform for growth teams. It helps teams build, optimize, and publish marketing sites, then use analytics, visitor identification, answer-engine optimization, and workflows to turn site activity into growth. ## What Ploy does Ploy helps growth teams run their marketing website as an ongoing growth channel: build and ship pages, measure traffic, identify visiting companies, improve visibility in AI answers, and run repeatable marketing workflows. ## Product - [Pricing](https://ploy.ai/pricing): Free, Starter, Pro, and Enterprise plans. - [Ploybooks](https://ploy.ai/ploybooks): Step-by-step marketing workflows Ploy runs end-to-end. - [Answer Engine Optimization](https://ploy.ai/features/answer-engine-optimization): Tools for improving AI-search visibility and tracking citations. - [AI Website Builder](https://ploy.ai/features/ai-website-builder): Build marketing pages with AI while keeping the site on-brand. - [Analytics](https://ploy.ai/features/analytics): Understand site traffic and performance. - [Visitor Identification](https://ploy.ai/features/visitor-identification): Identify companies visiting your site. - [Account-Based Marketing](https://ploy.ai/features/account-based-marketing): Build account-focused marketing experiences. - [Ploy Ads](https://ploy.ai/features/ploy-ads): Plan and manage paid advertising work. - [Ploy Grow](https://ploy.ai/features/ploy-grow): Use site activity to guide growth work. - [Hosting](https://ploy.ai/features/hosting): Publish and manage marketing sites. ## Who Ploy is for - [Startups](https://ploy.ai/for/startups) - [Agencies](https://ploy.ai/for/agencies) - [Enterprise teams](https://ploy.ai/for/enterprise) ## Comparisons and alternatives - [Ploy alternatives](https://ploy.ai/alternatives): An overview of Ploy alternatives and where each fits. - [Ploy vs Flint](https://ploy.ai/vs/flint) - [Ploy vs Framer](https://ploy.ai/vs/framer) - [Ploy vs Webflow](https://ploy.ai/vs/webflow) - [Ploy vs Vercel](https://ploy.ai/vs/vercel) - [Ploy vs v0](https://ploy.ai/vs/v0) - [Ploy vs Lovable](https://ploy.ai/vs/lovable) - [Ploy vs Bolt](https://ploy.ai/vs/bolt) - [Ploy vs Claude](https://ploy.ai/vs/claude) ## Public content - [10 Best All-in-One Website Growth Platforms for 2026](https://ploy.ai/blog/best-all-in-one-website-growth-platforms): Compare 10 all-in-one website growth platforms on builder, automation, CRM, and visitor intelligence, plus which ones keep optimizing after launch. - [30 Website Optimization Statistics You Should Know in 2026](https://ploy.ai/blog/website-optimization-statistics): 30 website optimization statistics on page speed, conversion rates, and AI search, plus what separates top-performing sites from everyone else in 2026. - [AI Web Design with Opus and Sol](https://ploy.ai/blog/ai-web-design-with-opus-and-sol): The best prompt isn't a prompt. It's a picture. That and many other I've picked up building websites with AI: how to spot slop, where the models forget, why the design plan is the whole game. - [Best Webflow Alternatives for Marketing Teams in 2026](https://ploy.ai/blog/webflow-alternatives): Compare 6 Webflow alternatives on technical requirements, implementation speed, and what each platform actually does after your site goes live. - [How a design studio ships pixel-perfect client sites with AI](https://ploy.ai/library/how-agencies-build-client-sites-with-ai): Visux builds branded, animation-heavy product sites with an AI website builder — keeping full code ownership and one-to-one Figma fidelity. Here is the workflow. - [Migrating a production AI agent to GPT-5.6](https://ploy.ai/blog/migrating-a-production-ai-agent-to-gpt-5-6): For four months, no frontier model beat Claude Opus in our production evals. GPT-5.6 did. This is what we learned while migrating. - [Never Forget to Publish Again: Introducing Auto-Publish](https://ploy.ai/blog/auto-publish): Auto-publish ships your changes the moment Ploy finishes them — no more polished edits sitting in preview because someone forgot to hit publish. Here is how it works and when to turn it on. - [Ploy raises $27M to turn your company's website into your hardest working employee](https://ploy.ai/blog/ploy-raises-27m): Ploy is generally available today, and we've raised $27M from First Round Capital and Y Combinator. A note from our CEO on why the website matters more than ever — and the AI growth team built to run it. - [Privacy Policy](https://ploy.ai/privacy): Ploy's privacy policy. - [Terms of Service](https://ploy.ai/terms-of-service): Ploy's terms of service. - [The Joy of Ploy: full setup, use cases, and what is possible](https://ploy.ai/library/the-joy-of-ploy-webinar-recap): A section-by-section recap of our first live webinar — the site slurp, redesign, PloyBooks, ad creatives as code, ABM, and going live. Watch the replay, or jump straight to the timestamps below. - [Why every website change feels like a project — and how teams fix it](https://ploy.ai/library/why-website-changes-feel-like-projects): Every campaign page, headline test, and microsite turns into a production cycle. Visux explains the shift to a website operating model that moves at the speed of the business. - [Your AI-Built Site Is Invisible to ChatGPT](https://ploy.ai/blog/ai-built-sites-invisible-to-chatgpt): Lovable, v0, and Bolt ship client-rendered SPAs that serve a blank page to ChatGPT, Claude, and Perplexity. Here is the technical reason why, how to test your own site in 8 seconds, and why server-side rendering is the fix. ## Company information - [Website](https://ploy.ai) - [FAQ](https://ploy.ai/faq) - [Contact](https://ploy.ai/contact) - [Privacy Policy](https://ploy.ai/privacy) - [Terms of Service](https://ploy.ai/terms-of-service)