Ploy is the marketing platform that turns your website into your company's growth engine.
Trusted by high-horsepower teams at

Ploy takes what you have and puts it on autopilot.
Ploy watches your site and your competitors' — continuously. Rankings, traffic, content gaps, conversion drops. Nothing slips through.
Ploy doesn't just report back. Its agents write content, fix what's broken, and run experiments — automatically, while you focus on the product.
Every insight becomes a clear next step. Know who's visiting, what's working, and where your biggest opportunities are.

Ploy Web builds and optimizes. Ploy Grow identifies and reaches. Ploy Ads creates and attributes. All three act on what the others find.
6
pages built
Competitor launched pricing page → auto-built 3 counter-pages + 2 ABM landing pages
Traffic
+23%
SEO fixes
18
Vitals score
94
Building case study
23
visitors identified
Web → Pricing page spike from Web → identified 12 enterprise visitors, queued outreach
ICP matches
12
Outreach
34
Replies
8
Syncing intent signals to CRM
$1K
pipeline attributed
Grow flagged high-intent segment → created campaign → traced to 3 closed deals
Creatives made
8
Deals traced
3
Ads flagged
2
Tracking impression → close


11:42PM
Competitor Intel@ads found a competitor positioning shift
Pricing page changed. New comparison opportunity.
01:15AM
Content@grow drafted a new landing page variant
Variant B targeting "alternative to [competitor]" — ready for review.
03:08AM
Technical SEO@web fixed 3 technical SEO issues
Broken OG URL on blog, missing XML sitemap entry, 404 bug patched.
04:33AM
Backlinks@web discovered 12 new backlink prospects
High-authority sites in your niche. Outreach drafts ready.
05:01AM
Analytics@ads spotted a traffic anomaly on /pricing
Bounce rate spiked 40% after yesterday's deploy. Investigating.
05:47AM
Keyword Research@grow mapped 28 low-competition keywords
Content briefs generated for top 5. Estimated 2.4k monthly traffic.
06:22AM
Performance@web cut page load time by 1.2s
Lazy-loaded hero images, deferred 3 scripts. Core Web Vitals now green.
07:55AM
AI Search@web improved AI overview presence
Added structured FAQ schema to 8 pages. ChatGPT now cites your docs.

PloyBooks are pre-built growth strategies executed by specialized agents. Run them on a schedule, trigger them from an event, or let Ploy decide.
Create a Homepage from Scratch
A lookbook-first, composition-obsessed workflow for shipping a production-ready homepage — section by section, on-brand from the first paint.
Build a Content Page
Two-phase workflow for shipping content-driven pages — comparison guides, listicles, how-tos, pillar pages — with the research baked into the page.
Build a Content Library
Build a complete messaging and content library for your company. Gather web content and call transcripts, approve what to keep, and build one indexable context library.
Optimize Above-the-Fold Content
Audit and rewrite the most expensive section of any site — the hero a visitor sees before scrolling — then ship a fold that names one benefit and drives one action.
Conversion Copywriting
Turn product truth, customer language, and one conversion goal into clear page copy for homepages, landing pages, pricing, features, and About pages.
Turn a video into landing pages & newsletters
Turn one video, podcast, webinar, talk, transcript, or article into a matched landing page, newsletter mockup, and sendable email exports.
Publish Readiness
Take a Ploy site live on a custom domain the right way — a technical SEO audit, routing and redirects, robots and sitemap, then a clean greenfield or cutover go-live.
SEO & AEO Strategy System
The full APTK framework — keyword research, topic clustering, technical audits, on-page optimization, and AI-search visibility — for dedicated SEO engagements.
AEO Comparison Pages
Build vs / alternatives / best-of pages engineered to be cited by AI Overviews, Perplexity, ChatGPT, and Google SGE — using the narrow-concession framing.
GSC Keyword Optimization
Use Google Search Console to find relevant queries an existing page appears for but does not address clearly. Get a prioritized list and focused copy edits.
Programmatic SEO at Scale
Research, design, build, and monitor useful programmatic SEO page systems without generating thin, duplicative, or orphaned pages.
Analyse Web Traffic & Visitor Engagement
Ploy reads your traffic, visitor quality, and engagement signals — and tells you what's working, what's weak, and what to fix next.
Company Swarm
Turn one high-fit visitor or named account into a coordinated, persona-tailored outreach motion — qualified, drafted, and staggered for review before a single send.
Email ICP Website Visitors
Rank identified visitors by ICP fit, resolve one verified contact each, and stage reviewable Gmail drafts ready to export to your CRM.
ABM Page for SDRs & AEs
Research, plan, build, and verify a private account-based landing page for one named account, one buyer, and one clear sales next step.
Make your website agent-ready with WebMCP
Expose selected website actions to compatible AI assistants through WebMCP while preserving your existing interface, permissions, and application logic.
Post-Discovery Business Case Follow-Up
Turn customer call transcripts and notes into a sourced enterprise business case with honest value ranges, ranked open asks, and owned next steps.
Migrate a CMS into PloyDB
Move structured content from WordPress, Webflow, Squarespace, Framer, Wix, or Sanity into PloyDB, then reconnect the pages that publish it.
Import Notion Databases into PloyDB
Turn shared Notion databases into typed PloyDB tables with one row per page, then connect those records to your Ploy site.
Ad Campaign ROI Report
See what your paid campaigns bring to your site. Connect campaign spend to traffic and identified companies in one report.
AI Agent Readiness Audit
Find out whether AI assistants can discover, read, and act on your site. Get a readiness score and fixes for the gaps Ploy can address.
Best Product for X Page
Build a buying guide for a specific audience. Compare credible options on the criteria that matter, with real tradeoffs and sourced recommendations.
Brand Presentation Deck
Turn your site’s brand and story into a full-screen web deck. Add per-prospect versions and a private sales portal when you need them.
Buying-Signal Monitoring
Build a recurring list of people who fit your customer profile and show buying signals. Enrich the matches and rank them for outreach.
Competitor Alternatives Page
Help buyers find the right replacement for a competitor. Build a sourced alternatives page with current pricing, honest tradeoffs, and recommendations by fit.
Competitor Review Page
Give buyers an honest review of a competitor. Verify its strengths, limits, and pricing, then build a page with a clear, sourced verdict.
Competitor vs Competitor Page
Help buyers choose between two competitors. Compare both on consistent, sourced criteria and introduce your product only where it is a credible alternative.
Conversion Page Cluster
Build a connected set of high-intent pages. Start with your existing site, prioritize the gaps, and give every new page a useful place and purpose.
Create an OG Image
Create a 1200×630 image for link previews. Choose a simple graphic or a branded composition that uses your real fonts and assets.
How to Export Data from Competitor Page
Build a useful guide to exporting data from a competitor. Verify the steps, explain what each format loses, and keep migration options truthful.
LinkedIn Content Engine
Run LinkedIn content as an ongoing operation. Plan and schedule posts, create PDF carousels, coordinate engagement, and connect performance to site visitors.
LinkedIn Inbox
Handle the invitations and messages coming into LinkedIn. Accept worthwhile connections and queue relevant replies for people who fit your customer profile.
LinkedIn Outreach from Site Visitors
Turn enriched site visitors into a LinkedIn outreach queue you control. Curate the list, apply your rules, and keep delivery status in the same table.
LinkedIn Outreach
Queue LinkedIn invitations, notes, messages, or InMail from your own account. Review the recipients and copy, then let paced delivery handle the sending.
Personalized ABM Pages
Build a private page for a prospect or audience segment. Connect verified priorities to your product, relevant proof, and a clear next step.
Product or Services Page
Build a page that explains your product, feature, or service. Show how it works with real evidence and give buyers one clear next step.
Add an Effect
Add a headline animation, moving background, or card effect that fits your brand. Check reduced-motion behavior and performance before calling it done.
Rebuild your site on Ploy
Rebuild an existing website on Ploy, keeping its look or choosing a new one. Assess the scope, agree the plan, build in groups, and check the site before cutover.
Run an Experiment
Test a challenger against one section of your published site. Choose the goal, run a native A/B test, and review the evidence before promoting a winner.
Build Your SEO & AEO Growth Engine
Turn SEO and AI-search work into an ongoing program. Research your site, set up a project, and measure progress against prioritized next steps.
Website health and usability audit
Find broken pages, missing images, and usability bugs on your public site. Get a prioritized report with desktop and mobile evidence and clear coverage limits.
Social Ad Asset Generation
Turn a reference ad into a social creative built on your brand. Match the composition, use real assets, and export feed or story formats with variants.
Software for Role Page
Build a marketing page for a specific role. Connect their real work and objections to verified product capabilities, relevant proof, and one clear next step.
Software with an MCP Connection Page
Explain a shipped MCP connection with verified capabilities and setup steps. Help buyers understand supported clients, authentication, permissions, and limits.
Set Up Visitor & Analytics Notifications
Get recurring visitor and analytics digests in Slack or email. Choose the data and cadence, verify a real test, then schedule the notifications.
Watch Video — Transcript & Summary
Turn a video URL into a clean transcript and structured summary. Choose transcript, visual, or combined analysis and save the results to Documents.

One
platform
three
engines
Build. Optimize. Convert.
AI website builder (Webflow-grade)
SEO and ABM landing pages
Ad landing page optimization
Built-in analytics and on-page insights
Identify. Reach. Close.
Visitor de-anonymization
Automated personalized outreach
Intent signals & lead scoring
CRM integration
Create. Attribute. Scale.
Ad library intelligence
Automated ad creative at scale
Full-funnel attribution: impression → close
Meta campaign management
For teams that ship, measure, and win.
Enterprise
Scale without the sprawl.
Optimize hundreds of pages simultaneously
AEO built in — be what AI recommends
Connects to your CRM, analytics, and content stack
SOC 2, SSO, role-based access
Agencies
Extend the relationship.
Manage all client sites from one dashboard
White-label ready — your brand, not ours
PloyBooks run automatically across every account
Real-time client dashboards, zero manual reporting
Startups
Growth without the first hire.
Ship a site in hours, not weeks
SEO that compounds while you build product
Lead gen on autopilot from day one
Startup-friendly pricing
Plug in your URL and watch it slurp your whole site in 60 seconds.
Free tier · No card · 60-second slurp